The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader Audiobook By W. Chan Kim, Renée Mauborgne cover art

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

By: W. Chan Kim, Renée Mauborgne
Narrated by: James Conlan
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating "blue oceans"—uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."

Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Harvard Business School Publishing Corporation (P)2024 Ascent Audio
Business Development & Entrepreneurship Management & Leadership Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.