The Way of the Dojo Audiobook By Bill Pottle, Katie Pottle cover art

The Way of the Dojo

Owning and Operating Your Own Martial Arts School

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The Way of the Dojo

By: Bill Pottle, Katie Pottle
Narrated by: Chaz Allen
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The Way of the Dojo is a comprehensive guide for anyone looking to own or operate a martial arts school. It features both traditional and cutting edge information on marketing, hiring employees, martial arts school valuation, social media, lease negotiation, school design, and more.

©2012 William T. Pottle (P)2013 William T. Pottle Combat Sports & Self-Defense Personal Finance Oral Health
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One of the best books on running a martial arts school ever written, and I have read a lot of them. It takes the theoretical knowledge of many different business books available and places them all in the practical setting of a martial arts school. Absolutely wonderful!

Well written and packed full of tremendously valuable knowledge that can be implemented right now, regardless of your status in the martial arts teaching field. I have listened to this book five times since purchasing it and each time, I take away something new I can implement in my business. The sections on the structure of your business and the different programs that can extend your business is very valuable.

Chaz Allen does a great job of narrating the book as well! He is very pleasant to listen to even if you speed up the narration to 3 times normal.

If you are only going to buy one book on running a martial arts school...buy this one!

Best book on running martial arts schools, period.

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I love the way he breaks everything down. You can tell the whole book was written on years and years of experience and trial and error. A great outline for people interested in opening a school as well as for current school owners.

awesome guide

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I’ve owned a BJJ school for almost a decade and this audio book still helped me wrap my head around some ideas and potential issues. Thanks!

Good, even for existing dojo owner

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I recently opened a martial arts school in Kalamazoo, MI. This book provided many valuable points that have aided me in the process of opening, running and marketing. I also am using the info to plan future events and strategies. I highly recommend it to anyone. there is a lot of info so be sure to read/listen multiple times. I've been through it 4 times and still getting new things that I missed before.

Well written and very thorough.

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Would you recommend this audiobook to a friend? If so, why?

If you are thinking of starting a school, this is a great first step.

What other book might you compare The Way of the Dojo to and why?

Starting and Running your own Martial Arts School - Similar focus, better details on Taekwondo.

Which character – as performed by Chaz Allen – was your favorite?

not applicable.

If you were to make a film of this book, what would the tag line be?

Etcetera

Any additional comments?

Great book.

What a good place to start!

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