Have you ever wondered how someone was able to "coin the phrase" and make it their own. Well look no further because you are about to learn how to do that and more.… "You are about to learn the right way to trademark your catchphrase, picture, or logo, the possibilities of presenting it as your own is endless!" It doesn't even matter if you don't have any idea what trademarking is. This guide will tell you everything you need to know, without spending too much brainpower!

This consumer driven owners’ guide contains a three-step process to secure a registered trademark for valuable brand names. Select. Secure. Sustain.™ Follow these steps to safeguard your online brands in Amazon Brand Registry, social media, domain registrations, and increase business value. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today’s online environment.

Written by authorities in the field and professionally narrated for easy listening, this outline covers what is typically taught in a law school intellectual property law course. Included are detailed explanations of critical issues and topics you must know to master intellectual property law. AudioLearn's Law Outlines support your studies, help with exam preparation and provide a comprehensive audio review of the subject matter.

Think you need a patent? Think again. Many of the products Stephen Key has licensed required no intellectual property protection whatsoever, yet have made millions in royalties. But Key also knows what it takes to protect a big idea. Years ago, after reading about how medication bottles rarely contain enough space for the information that needs to be printed on them, he was inspired to develop an innovative label technology.

Patents don't have to be a dry and boring subject, and inventors, investors, and business people may (and should) enjoy using them to their advantage. However, to empower the general public to use the patent system to its fullest extent, the need remains for a book that introduces important patent concepts in a humanly understandable fashion, with down-to-earth, practical advice that, more importantly, is not boring, as many patent books unavoidably are to readers who are not patent practitioners.

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

Forget the patents, forget the prototypes, forget starting a business. Sell the benefit first instead! Today it’s all about selling first and selling fast. His road-map for licensing success is now being taught in major universities. Stephen has uncovered the consumer product licensing industry from the inside. He has interviewed 28 leading experts across 17 different industries, as well as professional inventors, to share their knowledge with you - so you too can now become a full-time professional inventor.

Authored by experts and authorities in the field and professionally narrated for easy listening, this outline is a valuable tool both during your course and before exam time or if you’re simply interested in the subject. Each outline is detailed and comprehensive, covering everything you might expect to learn in a typical law school course. Included are both capsule and detailed explanations of critical issues and topics you must know to master the course.

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

This reissue of Thomas Sowell’s classic study of decision making, which includes a preface by the author, updates his seminal work in the context of The Vision of the Anointed. Sowell, one of America’s most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making—a gap that threatens not only our economic and political efficiency but our very freedom.

Here is Hans Hoppe's first treatise in English - actually his first book in English - and the one that put him on the map as a social thinker and economist to watch. He argued that there are only two possible archetypes in economic affairs: socialism and capitalism. All systems are combinations of those two types. The capitalist model he defines as pure protection of private property, free association, and exchange - no exceptions. All deviations from that ideal are species of socialism, with public ownership and interference with trade.

The financial system is in the process of rocking off its feet. Change is inevitable, but where is the future of cryptocurrency? Is it hashgraph technology or blockchain technology? Some say that hashgraph is the future. It’s fast, secure, and fair and should become the future of how you handle transactions. Others see blockchain as the evolution of the world’s economy, especially after it burst into awareness in 2017. You decide. Hear the facts and comparisons in this easy-to-listen-to and well-researched book authored by business owner, Stephen C. Keller.

David Boaz presents the essential guidebook to the libertarian perspective, detailing its roots, central tenets, solutions to contemporary policy dilemmas, and future in American politics. He confronts head-on the tough questions frequently posed to libertarians: What about inequality? Who protects the environment? What ties people together if they are essentially self-interested?

In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping.

A toxic ideology rules the world of extreme competition and individualism. It misrepresents human nature, destroying hope and common purpose. Only a positive vision can replace it, a new story that re-engages people in politics and lights a path to a better world. George Monbiot shows how new findings in psychology, neuroscience and evolutionary biology cast human nature in a radically different light: as the supreme altruists and co-operators.