University of Nike
How Corporate Cash Bought American Higher Education
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Narrated by:
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Chris Andrew Ciulla
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By:
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Joshua Hunt
About this listen
The dramatic exposé of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society.
In the mid-1990s, facing severe cuts to its public funding, the University of Oregon - like so many colleges across the country - was desperate for cash. Luckily, the Oregon Ducks' 1995 Rose Bowl berth caught the attention of the school's wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.
But as journalist Joshua Hunt reveals in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
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- Who's in Charge of America's Schools?
- By: Dale Russakoff
- Narrated by: Pete Cross
- Length: 8 hrs and 28 mins
- Unabridged
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When Mark Zuckerberg announced in front of a cheering Oprah audience his $100 million pledge to transform the Newark Schools - and to solve the education crisis in every city in America - it looked like a huge win for then-mayor Cory Booker and governor Chris Christie. But their plans soon ran into a constituency not so easily moved - Newark's key education players, fiercely protective of their billion-dollar-per-annum system.
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Well-researched - Provides Good Answers
- By Denyse on 01-11-16
By: Dale Russakoff
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The King of Content
- Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
- By: Keach Hagey
- Narrated by: Gabra Zackman
- Length: 10 hrs and 51 mins
- Unabridged
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
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Wheelmen
- Lance Armstrong, the Tour de France, and the Greatest Sports Conspiracy Ever
- By: Reed Albergotti, Vanessa O'Connell
- Narrated by: Santino Fontana
- Length: 12 hrs and 22 mins
- Unabridged
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The first in-depth look at Lance Armstrong's doping scandal, the phenomenal business success built on the back of fraud, and the greatest conspiracy in the history of sports. Lance Armstrong won a record-smashing seven Tours de France after staring down cancer, and in the process became an international symbol of resilience and courage. In a sport constantly dogged by blood-doping scandals, he seemed above the fray. Then, in January 2013, the legend imploded. He admitted doping during the Tours and, in an interview with Oprah, described his "mythic, perfect story" as "one big lie."
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Detailed and balanced account
- By Gabriel on 11-19-13
By: Reed Albergotti, and others
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Mike Bloomberg
- Money, Power, Politics
- By: Joyce Purnick
- Narrated by: Mark Moseley
- Length: 6 hrs and 43 mins
- Unabridged
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Michael Bloomberg is not only New York City's 108th mayor; he is a business genius and self-made billionaire. He has run the toughest city in America with an independence and show of ego that first brought him great success and eventually threatened it. Yet while Bloomberg is internationally known and admired, few people know the man behind the carefully crafted public persona.
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Not the most captivating, but a decent summary
- By liz w on 03-06-17
By: Joyce Purnick
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The System
- The Glory and Scandal of Big-Time College Football
- By: Jeff Benedict, Armen Keteyian
- Narrated by: Mark Deakins
- Length: 17 hrs and 12 mins
- Unabridged
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College football has never been more popular - or more chaotic. Millions fill 100,000-seat stadiums every Saturday; tens of millions more watch on television every weekend. The 2013 Discover BCS National Championship game between Notre Dame and Alabama had a viewership of 26.4 million people, second only to the Super Bowl. Billions of dollars from television deals now flow into the game; the average budget for a top-ten team is $80 million; top coaches make more than $3 million a year; the highest paid, more than $5 million.
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Gripping Inside Look at an Industry to Itself
- By W Perry Hall on 01-23-14
By: Jeff Benedict, and others
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Class Warfare
- Inside the Fight to Fix America's Schools
- By: Steven Brill
- Narrated by: L. J. Ganser
- Length: 16 hrs
- Unabridged
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In a reporting tour de force, award-winning journalist Steven Brill takes an uncompromising look at the adults who are fighting over America’s failure to educate its children and points the way to reversing that failure. Brill not only takes us inside their roller-coaster battles, he also concludes with a surprising prescription for what it will take from both sides to put the American dream back in America’s schools.
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Unions are Evil
- By Elton on 09-16-11
By: Steven Brill
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The League
- How Five Rivals Created the NFL and Launched a Sports Empire
- By: John Eisenberg
- Narrated by: Daniel Thomas May
- Length: 11 hrs and 50 mins
- Unabridged
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The National Football League's current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time, the sport barely registered on the national scene. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s, each sacrificed the short-term success of his team for the longer-term good of the League.
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what a great book. loved it completely.
- By Daniel Mosca on 11-08-18
By: John Eisenberg
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All Things Possible
- Setbacks and Success in Politics and Life
- By: Andrew M. Cuomo
- Narrated by: Michael Kramer
- Length: 14 hrs and 5 mins
- Unabridged
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In this full and frank memoir - a personal story of duty, family, justice, politics and resilience - New York Governor Andrew Cuomo reflects on his rise, fall, and rise in politics, and recounts his defining personal and political moments and tough but necessary lessons he has learned along the way.
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I Love This Book AND the Guvnor (Governor, I Know)
- By Igi M. on 09-02-20
By: Andrew M. Cuomo
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The End of Work
- Why Your Passion Can Become Your Job
- By: John Tamny
- Narrated by: Tom Parks
- Length: 4 hrs and 37 mins
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From the author of Popular Economics comes a surprisingly sunny projection of America's future job market. Forget the doomsday predictions of sour-faced nostalgists who say automation and globalization will take away your dream job. The job market is only going to get better and better, according to economist John Tamny, who argues in The End of Work that the greatest gift of prosperity, beyond freedom from painful want, is the existence of work that is interesting.
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Positive... fun all the way... no boring parts
- By Robert J. Marks on 02-20-19
By: John Tamny
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Deadly Spin
- An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
- By: Wendell Potter
- Narrated by: Patrick Lawlor
- Length: 9 hrs and 17 mins
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In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior vice president of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar public relations campaigns designed to spread disinformation.
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Must Read
- By Randy on 01-11-11
By: Wendell Potter
What listeners say about University of Nike
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sandra Mizumoto Posey
- 05-14-19
A book about so much more than the title suggests
Joshua Hunt’s book University of Nike is a must read. It is so much more than a book chronicling the rise of Nike as a company or how it then used its seemingly infinite resources (and market recognition) to influence higher education at the University of Oregon. Further, it is also more than a book about how college sports have come to overshadow other aspects of the mission at public research universities throughout the U.S.. Stories of individuals at the center of the crisis who faced ethical choices with far-reaching impacts they possibly never anticipated are woven together with the larger historic arc of legislative and economic conditions that left public higher education vulnerable to exploitation, Hunt demonstrates in exhaustive detail the reason these institutions exist, how we as a society lost sight of their importance, and what they are now becoming. I initially hesitated to purchase this book because I have zero interest in collegiate athletics. I am glad I took the risk. While I was already suspicious of changes at universities brought on by the increasing importance of sports on college campuses, the story Hunt tells is much more comprehensive, fascinating and, sadly, much more dire than I expected. Whether you are a faculty member, a university administrator, a high school student deciding where to go to college, or even a booster for your alma mater’s football team, you will find information here that will surprise you. For legislators and tax payers (i.e., pretty much everyone), this should be required reading.
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4 people found this helpful
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- MGV
- 03-20-23
University of Mega-Influencers
I think this narrative could be applied to any large or prestigious university. They all want to protect the brand. It is convenient for the author to focus on Nike and Oregon’s relationship. But the author did an incredible job of explaining the details.
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