
What Only the CEO Can Do?
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed

Get 2 free audiobooks during trial.
Buy for $3.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Deaver Brown
-
By:
-
Peter Drucker
About this listen
This Harvard Business Review (HBR) article describes and focuses on the unique tasks only a CEO can perform. The core elements of this article were created by Peter Drucker. They were then updated and further refined by former P & G CEO, Arthur Lafley. This article and our corresponding Harvard Thoughts audio book define the importance of the CEO focusing his or her organization first on the most meaningful outsider, the customer. Then Drucker addresses the concept of What Business are You In (also see our HBR based audiobook What Business are You In? by Ted Levitt) and how this is a task only the CEO can perform. The CEO must identify the organization’s core competencies and shed the non-core ones.
Lafley describes how he did this at P & G with Peter Drucker’s assistance by focusing on core brands for P & G to be more nimble in their marketing efforts and by spinning off secondary ones to companies such as Smuckers who added these brands to their core product lines. P & G also benefited financially from this refocusing by becoming a major Smuckers’ shareholder. Drucker then emphasized the second key CEO task, balancing short term against long term needs to earn sufficient present income to support investments for the future to sustain and grow the company over extended periods of time. And finally they stated that the third key CEO task was to establish clear values and core standards in an organization. They emphasized this meant the CEO must make sure these are completed understood and internalized throughout the organization, from top to bottom.
©2010 Simply Magazine (P)2010 Christina BrownListeners also enjoyed...
-
Managing Oneself
- By: Peter F. Drucker
- Narrated by: uncredited
- Length: 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.
-
-
Great
- By Paul on 05-29-08
By: Peter F. Drucker
-
The Discipline of Innovation
- By: Peter F. Drucker
- Narrated by: Deaver Brown
- Length: 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.
-
-
Great Book - cheap excerpt
- By Russell on 10-11-10
By: Peter F. Drucker
-
What Makes an Effective Executive
- By: Peter F. Drucker
- Narrated by: Bill DeWees
- Length: 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
This concise audiobook is based on Mr. Drucker's summary of The Effective Executive done at the request of Harvard Business Review and is now one of their best selling published works. This article is a perfect way to learn about the subject broadly in a short period of time. Unlike many articles of this kind, summarizing a book's contents, this article was written and crafted by the author himself.
-
-
Awesome!
- By Michael Haning on 03-20-15
By: Peter F. Drucker
-
The Coaching Habit
- Say Less, Ask More & Change the Way You Lead Forever
- By: Michael Bungay Stanier
- Narrated by: Daniel Maté
- Length: 3 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how - by saying less and asking more - you can develop coaching methods that produce great results.
-
-
What's on your mind?
- By A. Yoshida on 08-11-16
-
The Effective Executive
- The Definitive Guide to Getting the Right Things Done
- By: Peter F. Drucker
- Narrated by: Jim Collins, Timothy Andrés Pabon
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.
-
-
A few solid but basic ideas to keep in mind
- By Scott on 08-22-20
By: Peter F. Drucker
-
Drucker Collection
- 5 of His Best Titles
- By: Peter F. Drucker
- Narrated by: Deaver Brown
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Five of his best titles shortened by him for Harvard Business Review: "The Effective Executive", "Discipline of Innovation based on Innovation and Entrepreneurship", "Theory of the Business", "What Executives Should Remember", and "What Only the CEO Can Do".
-
-
The sound is off for the last half of this book.
- By Anonymous User on 04-30-25
By: Peter F. Drucker
-
Managing Oneself
- By: Peter F. Drucker
- Narrated by: uncredited
- Length: 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.
-
-
Great
- By Paul on 05-29-08
By: Peter F. Drucker
-
The Discipline of Innovation
- By: Peter F. Drucker
- Narrated by: Deaver Brown
- Length: 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.
-
-
Great Book - cheap excerpt
- By Russell on 10-11-10
By: Peter F. Drucker
-
What Makes an Effective Executive
- By: Peter F. Drucker
- Narrated by: Bill DeWees
- Length: 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
This concise audiobook is based on Mr. Drucker's summary of The Effective Executive done at the request of Harvard Business Review and is now one of their best selling published works. This article is a perfect way to learn about the subject broadly in a short period of time. Unlike many articles of this kind, summarizing a book's contents, this article was written and crafted by the author himself.
-
-
Awesome!
- By Michael Haning on 03-20-15
By: Peter F. Drucker
-
The Coaching Habit
- Say Less, Ask More & Change the Way You Lead Forever
- By: Michael Bungay Stanier
- Narrated by: Daniel Maté
- Length: 3 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how - by saying less and asking more - you can develop coaching methods that produce great results.
-
-
What's on your mind?
- By A. Yoshida on 08-11-16
-
The Effective Executive
- The Definitive Guide to Getting the Right Things Done
- By: Peter F. Drucker
- Narrated by: Jim Collins, Timothy Andrés Pabon
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.
-
-
A few solid but basic ideas to keep in mind
- By Scott on 08-22-20
By: Peter F. Drucker
-
Drucker Collection
- 5 of His Best Titles
- By: Peter F. Drucker
- Narrated by: Deaver Brown
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Five of his best titles shortened by him for Harvard Business Review: "The Effective Executive", "Discipline of Innovation based on Innovation and Entrepreneurship", "Theory of the Business", "What Executives Should Remember", and "What Only the CEO Can Do".
-
-
The sound is off for the last half of this book.
- By Anonymous User on 04-30-25
By: Peter F. Drucker
Consise
Something went wrong. Please try again in a few minutes.