In this episode of the Get Keen Podcast, host Dan Lee welcomes a special guest, Australia’s top real estate coach, mentor, and trainer, Tom Panos. The discussion centers around effective social media marketing strategies for real estate agents. Dan emphasizes the importance of capturing the excitement of a property sale by interviewing vendors on Instagram Live immediately after the sale, harnessing their enthusiasm for authentic content. He also highlights that new agents should dedicate more than 50% of their day to prospecting, or "reaching out," to build their client base. This episode is packed with valuable insights and practical tips for agents at any stage of their career, making it a must-listen for anyone looking to elevate their real estate business. Tune in to gain the tools and strategies needed to thrive in the competitive real estate landscape!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Tom:

https://www.instagram.com/tom_panos/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

[00:02:21] Three types of real estate agents.

[00:06:00] Emerging agent success strategies.

[00:09:49] Effective prospecting strategies.

[00:12:39] Real estate agent productivity challenges.

[00:15:44] Warm calls versus cold calls.

[00:22:08] Building trust in real estate.

[00:23:27] Becoming the agent before selling.

[00:29:27] Personal marketing investment for agents.

[00:32:24] Effective social media marketing.

[00:35:05] Meta glasses for authentic recordings.

[00:38:30] Self-deprecating humor in real estate.