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In this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike’s journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the industry and emphasized the importance of visibility for aspiring professionals reflecting all forms of diversity. Listeners will gain insights into the future of SEO, the impact of AI advancements, effective brand-building strategies, and tips on navigating the world of SEO and professional mentorship.

Episode Highlights:

• Although Mike studied computer science, he found his true calling outside the classroom, ultimately leading him to a career in SEO.
• Mike discusses the importance of explicit and implicit mentors, crediting individuals like Tony Effick, Rand Fishkin, and Will Reynolds for guiding his growth in SEO and helping him think strategically about the big picture in digital marketing and professional network-building.
• Mike advises small businesses, particularly, to focus on building genuine brand connections and targeting long-tail keywords rather than relying on SEO shortcuts, as Google increasingly favors quality and user-focused content.
• With the rise of AI-driven search, Mike predicts that SEO optimization will shift toward micro-optimizations within specific content segments and leveraging structured data.

Episode Links:

• Mike’s LinkedIn
• Mike’s Instagram
• Mike’s iPullRank

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.