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What if the lessons of a logical classroom and a father’s breakfast table could transform your approach to leadership and life? In this episode of The Digital Marketing Mentor, we talk with Bo Bothe, president and CEO of BrandExtract, a brand strategy firm in Houston, to discover insights gathered over the course of his career journey - from his education, leadership style, and the importance of mentorship. Bo highlights lessons from his father, his MBA experience, and the value of resilience, personal growth, and community. Bo also explores the challenges of hybrid work, detailing his company’s evolving approach to maintaining team connection and productivity in a remote environment.

Episode Highlights:

• Bo highlights the complexities of hybrid work, noting the challenges it poses for team connection and productivity. His company has experimented with various models over the years and has recently moved to a four-day in-office schedule to foster stronger collaboration.
• He considers his father as a pivotal mentor, whose resilience, positivity, and unconventional wisdom has dramatically shaped his outlook on life. He also mentors others, from employees to young people in sports, and believes in understanding individuals’ personal visions and challenges.
• Bo values mentorship and takes a personalized approach, tailoring his guidance to individual needs to promote positive personal and professional growth.

Episode Links:

• Bo’s LinkedIn
• Bo’s Instagram
• Recent Article on Mentorship and Hybrid Work by Bo

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