Devan Gonzalez didn’t stumble into leadership—he forged it in the fire of martial arts mats and business mistakes. In this episode, Devan unpacks how discipline, mindset, and purposeful mentorship shaped his journey from teen instructor to fitness franchise founder. He shares what most leaders miss: showing up beats motivation every time. Leadership isn’t about knowing everything—it’s about building systems so others don’t need you to. Devan dives into the bumps he hit, from marketing misfires to realizing common sense isn’t universal—it’s learned. He reveals how empowering his business partner by treating him like a franchisee, not a co-founder, unlocked scalability and clarity. You’ll also hear his unfiltered take on decision-making, delegation, and how Covid didn’t break his business—it boosted it. This is a masterclass in turning grind into growth and chaos into clarity.

Want to learn more about Devan Gonzalez's work? Check out their website at https://www.strive11fitness.com/franchise.

Connect with Devan Gonzalez on LinkedIn at https://www.linkedin.com/in/devangonzalez/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.