Leaders & Legacies

By: Craig Andrews
  • Summary

  • The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
    Copyright 2025 Craig Andrews
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Episodes
  • 189 - Leading with Vision and Grit - Steve Duddy on Building Culture and Driving Results
    Apr 24 2025

    Steve Duddy doesn’t just lead companies—he shapes cultures, mentors future leaders, and makes bold moves under pressure. In this episode, he shares hard-earned leadership lessons from the operating room to the boardroom. From his early days in medical device sales to running multimillion-dollar divisions, Steve reveals how leadership is less about credentials and more about people.

    He discusses how real leadership happens in uncertainty—when the path forward is unclear and the stakes are high. He explains how he guided teams through SEC audits, product shortages, and pandemic disruptions without losing trust or momentum. Steve also breaks down how to turn adversity into creativity, and why asking the right questions matters more than having all the answers.

    Steve believes strong leadership builds environments where people want to give their best—because they feel seen, supported, and challenged. His leadership style balances structure with adaptability and ambition with empathy. Whether mentoring a first-time CEO or rallying a startup team, Steve shows what it really means to lead with purpose.

    Want to learn more about Steve Duddy's work? Check out their website at https://www.DuddyExecutiveServicesInc.com.

    Connect with Steve Duddy on LinkedIn at https://www.linkedin.com/in/steveduddy/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    43 mins
  • 188 - From Martial Arts to Franchises - How Devan Gonzalez Builds Leaders
    Apr 22 2025

    Devan Gonzalez didn’t stumble into leadership—he forged it in the fire of martial arts mats and business mistakes. In this episode, Devan unpacks how discipline, mindset, and purposeful mentorship shaped his journey from teen instructor to fitness franchise founder. He shares what most leaders miss: showing up beats motivation every time. Leadership isn’t about knowing everything—it’s about building systems so others don’t need you to. Devan dives into the bumps he hit, from marketing misfires to realizing common sense isn’t universal—it’s learned. He reveals how empowering his business partner by treating him like a franchisee, not a co-founder, unlocked scalability and clarity. You’ll also hear his unfiltered take on decision-making, delegation, and how Covid didn’t break his business—it boosted it. This is a masterclass in turning grind into growth and chaos into clarity.

    Want to learn more about Devan Gonzalez's work? Check out their website at https://www.strive11fitness.com/franchise.

    Connect with Devan Gonzalez on LinkedIn at https://www.linkedin.com/in/devangonzalez/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    37 mins
  • 187 - Napoleon, Data, and Leadership - Why First Principles Matter with Ritavan
    Apr 17 2025

    Leadership isn’t about titles—it’s about impact. In this episode of Leaders and Legacies, Craig Andrews sits down with Ritavan, founder of Bavarian Tiger Ventures and author of Data Impact, to break down the principles of high-performance leadership.

    Ritavan shares why blindly following best practices leads to failure and how first principles thinking drives real success. Drawing lessons from Napoleon’s military strategy, he explains why leaders must ensure absolute alignment across teams. The key? Clear, actionable communication—if a rank-and-file soldier could understand Napoleon’s commands, so could an entire army.

    Shifting to business, Ritavan reveals his six-step framework for leveraging data to make smarter decisions: Save, Leverage, Align, Simplify, Optimize, and Grow. He argues that digital transformation is useless without clear objectives and that precision thinking—once crucial in manufacturing—can be a liability in the digital age.

    Craig and Ritavan also explore cultural differences in leadership, the balance between perfection and speed, and how businesses can outmaneuver competitors by focusing on the right data.

    Want to learn more about Ritavan's work? Check out his website at https://www.ritavan.com.

    Connect with Ritavan on LinkedIn at https://de.linkedin.com/in/rritavan.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrews’ work at allies4me? Check out his website at https://allies4me.com/.

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    36 mins
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