• #197: James Bond – Shaken Not Stirred

  • Mar 19 2025
  • Length: 22 mins
  • Podcast

#197: James Bond – Shaken Not Stirred

Listen for free

View show details

  • Summary

  • A feeling of authenticity is what really brought 007 to life and the Broccoli family brought it to the screen. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [No Bull RV Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young with you, alongside Stephen Semple. We're talking about famous brands. This is, I guess it's a brand, sure. It's Bond, James Bond we're going to talk about. Stephen Semple: Yes. Dave Young: It's not a consumer product. Stephen Semple: Well- Dave Young: It's one of those things where there's a story and it fits the zeitgeist of marketing in the popular, I don't even know what I'm trying ... Save me, Stephen. What am I trying to say? Stephen Semple: Well, I look at it this way. How is it not a brand? Dave Young: Oh, it's a brand. Stephen Semple: The moment I say Bond. Dave Young: Yeah. Stephen Semple: Shaken not stirred. Dave Young: Sure. Stephen Semple: We all know who it is. Dave Young: Evil geniuses. Stephen Semple: The first movie came out in 1962. Dave Young: Yeah. Stephen Semple: And has generated billions and billions of dollars, both in a Hollywood, and spinoffs, and product placements. We all know about Aston Martin DB-whatevers because of Bond. Dave Young: Sure. Stephen Semple: To me, how is this not a brand? Dave Young: It's definitely a brand. I guess I'm thinking that most of what we've done have been consumer-facing products. Stephen Semple: Correct. Dave Young: Bond definitely is, in that selling seats to movies. Stephen Semple: Yeah. Dave Young: For sure, that's consumer-focused. I'm with you. I'm all for talking about Bond. Stephen Semple: Yeah. Dave Young: We just have to think differently, which I think like an evil genius. Stephen Semple: Well, the other part is it was the world's first blockbuster franchise. It's estimated that it's done seven billion in revenues. Dave Young: Yeah. Stephen Semple: Big, big, big, big, big, big bucks. Dave Young: We're always wondering, even when there's no Bond movie out, we're wondering who's the next Bond going to be? Stephen Semple: Who's the next Bond? Dave Young: Yeah. Stephen Semple: Who's the next Bond? Which is the controversy right now today. Dave Young: Sure. Stephen Semple: That we're going to come back and talk a little bit about. One of the funniest things though, when I was researching this, one of the funniest things is how Ian Fleming ... Ian Fleming created the Bond character and wrote the James Bond books, of which, what is it, the original dozen movies or so were all based upon the books. But here's the interesting thing, how he came up with the name James Bond. He's sitting writing, and he looks up at this book, The Birds of the West Indies because he's living in Jamaica, and it's written by James Bond. He goes, "That's a really cool name. That's what I'm going to name my spy." Dave Young: I like that, yeah. People that have single-syllable names always roll off the tongue. Stephen Semple: Yeah. I'm not going to go into a lot of the history. We're going to talk about it a little bit. I want to talk about something different, and it's going to seem weird. Because part of the reason why I believe James Bond, the Bond franchise and the Bond movies, have become so big and so successful is there's actually a degree of authenticity in all of them.
    Show more Show less
Show more Show less

What listeners say about #197: James Bond – Shaken Not Stirred

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available