00:00 Introduction and Background

06:20 The Culture of Execution in the Medical Device Industry

18:43 The Importance of a Strong Elevator Pitch and Situational Awareness in Sales

25:51 Tactics for Closing Deals in the Medical Device Industry

28:55 The Significance of Calling Your Shot and Sticking to Your Word in Sales

34:45 Managing Relationships and Balancing Deals in a Team Setting

39:39 Difficult Conversations and the Importance of Procedure Adoption

41:23 Navigating Difficult Conversations with Physicians

46:20 The Importance of Discipline, Focus, and Execution

54:23 Finding a Balance Between Work and Personal Life

01:00:36 The Role of Micromanagement and the Power of a Structured Approach

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