0:00: What's up guys, Taryn Dubreuil here, asked to be a guest on Coop's Help, Best Mentor podcast this week and I am super stoked here to share a story and some tips about how to deal with clients who are longtime gym owners come into mentorship and have some of the most closed off minds you might have ever worked with.

0:19: These clients are tough.

0:21: They are exhausting but they need our help just as much, if not more, just like everyone else we get to work with.

0:28: So when I thought back on this, there really is three main ways these clients present themselves to us.

0:34: It might sound something like this.

0:36: And so the first one is, this is just how I've always done it.

0:40: I'm sure you've worked with people who are unwilling to change for whatever reason and this is often their go to line.

0:46: This is just how I've always done it.

0:48: The second type of these people is when it goes away from their belief and they're not willing to weigh data and evidence against those beliefs.

0:58: OK?

0:58: Those are tough.

1:00: And the third one is that it won't work for me.

1:03: People the classics.

1:05: Coop asked me to cover this topic because I've been working with one of these exact types through stage one and two over the past couple of months.

1:12: And I finally had some breakthrough success with him.

1:16: For context, he's a 14 plus year crossfit gym owner.

1:20: He lives and breathes everything about crossfit, like the real O G type of crossfit attitude and by his measures, he runs a quote unquote successful gym.

1:31: He's a great dude and sure they have a popular gym.

1:35: If you just looked at how many members he has, he has like 300 members.

1:39: But as we know, metrics tell a different story.

1:42: And so that's the case he's in immediately, he had three big pieces of resistance that presented themselves early in our conversations.

1:51: The very first one he brought up was there was no way he was running an on ramp.

1:56: He never has never will.

1:58: Crossfit is for everyone.

2:00: He gets way too many transfers from other gyms.

2:03: People are gym shopping and this would just be a big barrier like his excuse list was a mile long.

2:10: The second resistance piece was that N SI S weren't necessary.

2:13: There was no need to install a book sales appointment when he already had 300 members.

2:19: And he did that without N SI S already.

2:21: Ok.

2:22: Third one, additional services just weren't in the question.

2:26: It was crossfit and crossfit only.

2:28: Just group classes.

2:29: No P T no nutrition.

2:31: Nothing.

2:32: Just crossfit.

2:33: All right.

2:34: Ok.

2:34: Laid it out on the table for me.

2:36: I knew I was gonna have trouble with him probably about 5 to 10 minutes into our very first meeting.

2:42: So he would bring these resistant pieces all up on his own before I could even ask any questions.

2:48: It would sound something like, hey, Tarn, I read through the modules.

2:51: I watched the videos but I didn't bother doing the homework because of X Y Z.

2:56: Like there was no chance to have a discussion about it.

2:59: He watched the videos and he made that decision before we could even talk about it.

3:04: And admittedly, it took me probably about two calls to really find a rhythm and a cadence to my conversation with him basically until I could figure out more about his personality.

3:14: And that would tell me how I needed to approach him.

3:17: And so here's, here's what I did to build success with him and I hope you can take away some key points that can help you too.

3:24: I really nailed...