Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of building genuine relationships in podcasting with guest Steven Pemberton. Discover how post-episode conversations can enhance your network and business growth.

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Timestamps:

0:00 Intro

5:04 Leveraging Podcasts for Business Growth

11:22 Building Relationships Post-Podcast

15:34 Structuring Podcast Time Effectively

23:22 Experiences with Sales-Focused Podcasts

27:00 Using WhatsApp for Guest Communication

29:21 Closing Remarks

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Key Takeaways:

1. Post-Episode Engagement: Steven emphasises the importance of taking time after a podcast episode to engage with guests. Instead of merely discussing logistics, he suggests exploring potential collaborations or ways to support each other.

2. Understanding Guest Needs: During podcast conversations, Steven advises hosts to listen carefully to their guests' challenges and needs. By identifying these areas, hosts can offer genuine help or solutions, which can strengthen networks and potentially lead to business growth.

3. Organic Conversations Over Sales Pitches: Steven warns against turning podcast appearances into overt sales pitches. He advocates for organic, authentic conversations that naturally uncover areas where collaboration might be beneficial.

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