"You've been selling to the kitchen table, and you need to be selling to the board room." When the real estate market came to a grinding halt during the COVID-19 pandemic, Bobby, a seasoned real estate developer, faced unprecedented challenges. Listen to his raw and emotional recount of navigating through financial turmoil, making tough decisions like laying off a lot of his staff, and the immense weight of responsibility he felt for his employees and their families.

Bobby's story isn't just about a business struggle; it's a heartfelt journey of resilience and leadership in the face of adversity.

Key Takeaways:

• How COVID-19 took hotel occupancy from 80% to less than 10% and what Bobby did about it
• The best way to approach a "Black Swan" business catastrophe
• How do you build relationships with the right market segment of investors?
• Bobby needs to go BIG on selling to larger investors than he's ever sold to before

Despite exhausting initial investor funds, Bobby underscores the importance of maintaining momentum and refining strategies to attract private equity investors. He shares the significance of building a robust investor base and the challenges of transitioning from small to larger investors, all while staying true to mission-driven goals.

Get valuable insights on the delicate balance between mission and profit, the art of crafting a compelling elevator pitch, and the nuances of investor relations in this episode of THE FORGE.

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Connect with Anthony Witt: witthouse.com or anthonywitt.com
Anthony Witt is a professional licensed counselor and a business owner with a deep understanding of how entrepreneurship impacts personal health and those around them. Having bought, sold, and started multiple businesses, he has gained valuable
experience at the intersection of personal health and business. His belief that "a healthy business owner creates a healthy business" underscores his approach to helping entrepreneurs thrive.

Connect with Bret Barnhart:
Barnhartexcavating.com
Bret’s Calendar Link
Bret’s Linkedin
Bret Barnhart, Jr. is the fourth generation in his family to start his own excavation company. He began Bret Barnhart Excavating (BBE) in 2002 with $1,500, a single backhoe and truck, and a trailer. Since then, BBE has grown to an entire fleet of heavy machinery and trucks, averages just under 20 employees, and grosses $4mil annually. Being specialized, along with having a personal mentor and joining a mastermind, has helped shape not only Bret's company but also himself as well. Bret and his wife Crystal have been married for 16 years and have two children, Cole and Adelyn.

Connect with Big A and Wally:
View From The Top Website: https://www.viewfromthetop.com/
Big A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
Wally’s Linkedin: https://www.linkedin.com/in/kevinwallenbeck/
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