A Mugful of Marketing

By: One Nine Nine
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  • Summary

  • Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.
    © 2024 199 Agency Ltd
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Economics Marketing Music
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Episodes
  • EP18 Improve your Local Marketing Strategy - Part 1 International Markets

    EP18 Improve your Local Marketing Strategy - Part 1 International Markets
    Nov 5 2024
    Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing! Recorded on 29/10/2024 On this episode: 00:45 Introduction 03:20 What is International Marketing? - Why does Local Marketing work? - Challenges of Marketing Internationally - Top tips for successful Regional Marketing - Examples of International Marketing gone wrong! - Summary, how to improve your International Marketing Strategy Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    17 mins
  • EP17 Taking on the big ticketing companies and owning your own marketing data

    EP17 Taking on the big ticketing companies and owning your own marketing data
    Oct 9 2024
    Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing. Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. Recorded on 02/10/2024 On this episode: 00:00 Introduction 00:44 James Blake takes on the music monopolies! 02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem 05:50 How can I own my own data? 10:00 Is it possible to promote a tour with only your own data? 11:22 Ethics and accountability 14:00 What can we learn? Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    16 mins
  • EP16 AFK: A Guide to networking and conferences

    EP16 AFK: A Guide to networking and conferences
    Sep 24 2024
    Barnaby and James have been attending networking events and conferences for the last 15 years or more. Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences! Recorded on 17/09/2024 On this episode: 00:00 Introduction 02:00 Initial Research - How to prepare for networking and conferences 04:00 Preparation - Tailor your 'Elevator pitch' 06:00 Preparation -Dedicated networking spaces 06:30 Preparation - Scheduling meetings in your diary 07:00 Preparation - Speaking at conferences 07:50 Approach - What you should be doing at the event 08:20 Approach - Communication 09:00 Approach - First impressions and introductions 10:20 Approach - The long-term value of meetings 11:15 Approach - Where are the best places to network? 12:00 Approach - Standing out in a positive way 13:30 After the Event - How to follow up 14:30 After the Event - Personalised "conversation call-backs" 14:55 After the Event - Have a follow up system in place 15:50 After the Event - When to follow up with people? Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)
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    17 mins

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