AI is creating a new kind of fluency in marketing leadership.

In this episode, we dive into how CMOs are evolving beyond strategy — embracing backend infrastructure, data fluency, and AI orchestration as core competencies. From the renewed value of third-party data to the urgency of measuring AI’s real impact, we explore what it takes to personalize at scale and lead through disruption. You’ll hear why success now depends not just on knowing AI — but on engineering it into every layer of your marketing system.

AI is redefining what it means to lead in marketing.

In this episode, we explore how the most forward-thinking CMOs are adopting Agentic AI and system thinking to engineer performance at scale. From breaking down silos to building orchestrated ecosystems, we unpack the rise of the Modern CMO as an architect of integrated strategy. You’ll hear why the future demands more than channel tactics — it requires data governance, AI-ready talent, and a mindset built for engineering modern marketing.

AI is no longer optional — it’s the operating system for modern marketing. In this episode, we dive into how CMOs are using AI to reshape strategy, drive measurable performance, and lead through complexity. From Morgan Stanley’s marketing engine to the rise of Agentic AI, we unpack real-world examples, emerging challenges, and critical gaps in talent, integration, and governance. You’ll hear why success now demands more than tools — it requires strategy, structure, and the right leadership mindset.

AI is reshaping the future of marketing — especially as budgets tighten and measurable impact becomes more critical than ever. In this episode, we explore how marketers are leveraging AI not only to boost efficiency and optimize performance but also to better predict customer behavior. We’ll discuss the rise of AI agents and the importance of adopting strategies that effectively engage with these technologies. Plus, we’ll highlight why transparency, data-driven insights, and strategic integration of AI are essential for success in today’s evolving marketing landscape.

AI isn't just a buzzword anymore – it's transforming marketing. This episode dives into how marketers are using AI for everything from creative content to brand compliance. We'll explore why proprietary data is the new competitive edge and how to spot genuine AI from simple automation.

AI isn't just an option for marketers anymore – it's essential. This episode tackles the complex reality of integrating AI into marketing strategies. We'll weigh the benefits of efficiency against the concerns of losing control with platforms, and discuss how to move beyond simple tool adoption to truly strategic AI investment.