Marketing & Sales

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Unlock the secrets of earning money online with Online Money-Making Lesson Number 1: Capcha Pay to Click. This essential guide dives deep into the world of digital income, demystifying one of the most accessible and legitimate ways to start earning money from the comfort of your home.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

How would you like to triple your income in just 12 months?...

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....

Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results....

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others)....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business....

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation - the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner....

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force....

The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Sie können 2x, 10x oder 100x mehr Leads bekommen, als Sie derzeit haben, ohne irgendetwas daran zu ändern, was Sie verkaufen... Dieses Buch enthält die Playbooks, die mich vom Schlafen auf dem Boden meines Fitnessstudios zum Besitzer eines Portfolios von Unternehmen gemacht haben, die in weniger als einem Jahrzehnt 200.000.000 $ pro Jahr generieren. Wollen Sie den größten Unterschied zwischen diesen beiden Zeiträumen wissen? Wie viele Leads ich bekommen habe.

Unlock AI’s Power to Build Wealth and Freedom. Are you tired of struggling while others thrive? Unsure how to leverage AI for success? ChatGPT Multiverse is your step-by-step guide to using AI for passive income, viral content, and limitless opportunities.

Ich habe in einem Jahr mehr verdient als die CEOs von McDonalds, IKEA, Ford, Motorola und Yahoo.... zusammen.... als Kind in meinen Zwanzigern...., indem ich die $100M Offer Methode angewendet habe. Sie funktioniert. Und sie wird auch bei Ihnen funktionieren. Es ist noch nicht lange her, da ging es meinem Geschäft so schlecht, dass ich meine Dienstleistungen nicht einmal mehr kostenlos anbieten konnte. Am Ende eines jeden Monats schaute ich auf mein Bankkonto und hoffte, einen Fortschritt zu sehen (aber es gab keinen). Ich wusste, dass sich etwas ändern musste... aber was?

Qual será o segredo do sucesso em vendas? Se você for como a maioria dos líderes empresariais, dirá que é uma questão de relacionamento - e estará errado. Os melhores vendedores não se limitam a construir relacionamentos com seus clientes: eles os desafiam. A necessidade de compreender o que os melhores vendedores fazem - e o que os distingue de seus colegas de resultados apenas medianos - levou Matthew Dixon e Brent Adamson a investigar as competências, atitudes e conhecimentos mais importantes para um desempenho excepcional em vendas.

Pharmaceutical companies launch new products for two fundamental reasons, new products drive growth and growth drives valuations. But consistent growth has never been harder to come by. The decreasing tenure of companies in the S&P 500 Index is an indication of this. The 33-year average tenure of companies in 1964 declined to 24 years by 2016, and is projected to shrink to just 12 years by 2027. More than ever, companies must understand the levers that accelerate growth and put their shoulders behind them.

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams.

■「マーケティングの本を読んだけど挫折した」というあなたへ　申し訳ありません。本書を読んでも最新のマーケティング理論や流行りの集客ツールの使い方なんて１ミリも学べません。

Stellar Customer Service gives you access to the wisdom and expertise of Pryor Learning in enhancing customer service at all levels and all industries. Anyone whose job has a public interface—and anyone who manages personnel who do—will find this book a concise, enjoyable, and indispensable guide.

Whatever you’re doing, you are selling something. You could be selling yourself, your company, your product or service, an idea or an opportunity. Knowing how to sell is the skill set that will determine how much money you make in your lifetime. This book will teach you practical steps, tactical applications and insights that will help you improve continuously. Most importantly, you will learn a proven process that can be applied again and again to increase your sales, grow your business or accelerate your career.

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Affluent buyers and sellers play by a different set of rules. If you're treating them like any other client, you're missing out on high-end listings, premium commissions, and a level of success most agents only dream about. The Luxury Agent Playbook gives you the insider strategies you need to elevate your brand, command attention, and win the trust of elite clients.

What if you could generate passive income with AI—without technical skills, big investments, or years of experience? Tired of working long hours with little financial progress? Want a side hustle that earns while you sleep? What if AI could automate, scale, and multiply your income effortlessly? Welcome to the future of online income. In ChatGPT Sidehustles 2025, you'll discover 20 AI-powered business models to escape the 9-to-5, create passive cash flow, and achieve financial freedom.

Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know. This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?

Unlock the lucrative world of stock photography with "Making Money with Stock Photography: How to Sell Your Photos Online." This essential guide takes you on a journey from hobbyist to professional, revealing the secrets to turning your passion for photography into a profitable business. Whether you're an amateur snapping pictures on your smartphone or a seasoned photographer with a professional portfolio, this book provides step-by-step strategies to monetize your images across top stock photo platforms.

How we communicate—the words we say and how we say them—has the profound power to change lives, form connections, and create communities. But many of us struggle to translate our ideas, values, and dreams into words. In Fearless Authenticity: Lead Better, Sell More, and Speak Sensationally, speaker, TV personality, and radio host Jeanne Sparrow provides a roadmap to unlock your unique value, gain the courage and confidence to connect authentically and fearlessly with your audience.

Life isn’t just about surviving—it’s about thriving. In 50 Principles to Thrive in Life, actor, athlete, and motivational speaker Jock McKissic shares a transformative roadmap for embracing life’s challenges and building resilience, purpose, and success. This book isn’t just a guide; it’s a call to action to embrace your authentic self, grow through adversity, and inspire others along the way.

When it comes to having a profitable career in senior living sales, Kelly Singleton Myers knows that one trait stands above the rest: curiosity. The More You Know, the More You Close reveals how a deep sense of curiosity can transform your sales approach and lead to unprecedented success.

When someone asks what you do, is your first response “I’m a salesperson”? If you’re in almost any service business, that’s not likely the case. Actually, even though I teach, train, and write about sales, it’s not my answer, either. If you’re like many business owners and professionals, you love providing your products and services to your customers and clients more than you like the sales part. Why is that? Is it your perception of sales that’s holding you back? Does it make you feel dirty? Slimy? Sales is not a 4-letter word (it’s 5). When people think of a salesperson,...

Social Skills Mastery is your complete guide to boosting confidence, reading people, and communicating with ease. Whether you're aiming to overcome social anxiety, sharpen your charisma, or strengthen your network, this audiobook offers practical strategies you can apply right away.

Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.

"If You’re Not Seeing Explosive Growth Online, You’re Probably Making These Mistakes—Fix Them Now!" "Dominate Social Media in 2025—Without Spending Endless Hours Posting and Praying for Results!" "If Your Business Isn’t Booming Online, This Book Will Show You the Social Media Strategies That Actually Work!" "Go from Invisible to Influential in 90 Days—Without a Huge Budget or a Team of Experts!" The social world today is indeed borderless. Now, you can get the best of living without the boundaries created by geographical limitations. With the click of a button, you can reconnect...

Eve Kedar’s book, Build a Kicka$$ Sales Team gives you the ABC’s and more of practical sales tactics.

Struggling to make TikTok work for your brand? TikTok Tactics is the step-by-step playbook built specifically for professional marketers juggling content calendars, stakeholder expectations, and tight turnaround times. Inside, you’ll learn how to: Build a content strategy that fits your brand — and your bandwidth Find your hook in the first 3 seconds (hint: this is make-or-break) Use templates and frameworks to create more with less Understand TikTok’s algorithm without needing a PhD in social media Track what matters (and ignore vanity metrics that don’t convert) You’ll go from ...