Marketing & Sales

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea....

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation - the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results....

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success....

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business....

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas....

The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way. Every deal comes easier, with less stress and more profit....

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking

The 7 Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into a Reality in 1 Week is your ultimate guide to starting a business from scratch in just one week—all from the comfort of your home. Whether you're chasing financial freedom, time freedom, or the dream of becoming a lifestyle entrepreneur, this book is your roadmap. If you've been waiting for the right moment to turn your side hustle into a real business, or you're sitting on the next big startup idea, this is it. Author Mitche Graf, a successful entrepreneur with over 30 years of experience, walks you through each ...

Gain the tools and knowledge you need to succeed in the competitive world of business, so you can take control of your financial destiny and build a life you truly love. Are you dreaming of ditching the 9-to-5 grind and finally becoming your own boss? Do you have a burning passion you want to turn into a profitable business, but don't know where to start? If you're tired of living paycheck to paycheck and craving the freedom and flexibility of financial independence, Starting a Business Toolkit for Beginners is your key to unlocking your entrepreneurial potential. Imagine waking up every ...

How to Start a Faceless YouTube Channel - The Secret Goldmine You Need to Tap Into Here's what we cover in the book: Why Faceless YouTube Channels are on the Rise—and Why You Should Start One. We go through all the reasons why you should be doing this to earn a side income, but with the advent of AI this is probably one of the easiest side hustles to get into right now. Cracking You tube's Algorithm We take a look at what makes a video successful, content, structure etc. Follow these steps to get massive views to your faceless video Top Automation Niches We go through 19 niches, what they...

No matter how many affirmations you say, nothing seems to be coming your way. Maybe you’re ready to give up trying to “attract” what you want, convincing yourself it doesn’t work, or believing it’s for other people except you. Sound familiar? Here’s the truth: most people don't know how to release what is keeping them stuck from manifesting what they want. It’s time for a new solution.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment.

In this dynamic successor to his acclaimed first book 9 Money Habits Keeping You Poor, entrepreneur and personal finance expert Adam Rose provides clear, actionable steps to kickstart your journey toward financial independence. Packed with practical advice and real-world examples to inspire you, this book serves as your trusted companion on the road to success.

Assumptive selling is about knowing everyone is a buyer… and knowing that the first time you believe someone is not, you’ll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What’s more, is that if you do take charge, if you are direct, and if you provide the right guidance, they’ll want to buy from you!

Unlock the secrets to real estate success with "How to Flip Houses: A Comprehensive Guide to Successful Real Estate Investment, Renovation, and Profitable Property Flipping." Whether you're just starting out or looking to sharpen your skills, this book is your ultimate guide to mastering house flipping.

Are you fascinated by apps like Microsoft’s ChatGPT and Google’s Gemini but unsure how you can utilize them to their full potential? Have you wondered how ChatGPT could help your writing, editing, and even gaming? Understanding and integrating Generative AI into your daily life may seem daunting, but it's not as difficult as you might think. In fact, with the right guide, anyone can harness the power of AI.

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Imagine generating passive income, promoting products you believe in, and connecting with like-minded individuals—all with the support of powerful tools and simplified strategies to help you succeed. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing.

This book is the ultimate guide to successfully transition from sales to sales leadership and have an immediate impact on recruiting, retention, and revenue. 80% of sales leaders are given no training once being promoted into leadership. (Source: Rise Up Consulting LLC.) You will hear actual stories of sales leaders and how they navigated their first sales leadership role, while learning the insider-secrets that have helped sales leaders succeed early and often. Rebecca also shares her stories of being a top 1% sales leader and how to go all-in without burning out.

Proven, ethical, common sense marketing advise formatted in short, digestible tips. Pointed tips written by marketing expert & professor for young creators, marketing professionals and entrepreneurs.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

Most consumers agree their service experiences with hospitals, clinics, and physicians fall well short of their service experiences with hotels, resorts, and restaurants. So, what would their experiences be like if healthcare providers served them the same way hospitality providers do? Given that both industries share many common service touchpoints, one wonders whether healthcare service providers could adopt principles of hospitality to enhance the patient experience. The insights shared in this book reveal the answer: yes!

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.