Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io

👉 Sasha and Chris explore:

— The importance of proper capital allocation for marketing, especially for originating new cases

— How direct response marketing requires short-term spending while brand building is long-term

— Best practices for intake systems and client experience to generate reviews

— The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability and efficiency

— Features of excellent intake systems like training, personality assessments, and an emphasis on care and client happiness

— The need to substantially invest in major market campaigns, often over $1 million monthly, to stand out competitively

👉 Main takeaways from the episode:

— Proper capital allocation for marketing is crucial, especially early on, to generate cases and data to gauge effectiveness

— Building a long-term brand requires substantial, ongoing investment though it leads to cheaper client acquisition over the long run

— Intake systems deeply impact client experience and retention, potentially costing or earning firms millions each year

— Establishing financial targets, cutting costs strategically, and planning growth over multiple years with a fractional CFO's help can substantially increase law firm wealth

📰 About Chris Dreyer:

Chris Dreyer is the CEO and founder of Rankings.io, an SEO agency that specializes in helping elite personal injury law firms generate cases through organic search on Google. His company has been named to the Inc. 5000 list five years consecutively, recognizing its impressive growth. After competing globally in collectible card games and poker as a youth, he earned a degree in history education but found his true calling in digital marketing.

Starting with an affiliate marketing side hustle during spare time from his teaching job, he grew it into a full-time venture. When changes in search engine algorithms impacted his business, he pivoted to legal marketing, leveraging his SEO expertise. As the founder and CEO of Rankings.io, he has scaled the agency significantly year over year, achieving eight-figure revenues through his data-driven approach and dedicated team.

📞 Connect with Chris Dreyer:

• Website: https://rankings.io/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

• Facebook: https://www.facebook.com/chrisdreyerco/

• Twitter: https://x.com/Rankingsio

• Instagram: https://www.instagram.com/chrisdreyerco/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/