AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid.

Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.

In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way.

She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry.

Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry.

Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode.

Takeaways

• Krista Panoff's career path was not linear, starting from a snowboard company to AdTech.
• The importance of adaptability when transitioning between companies and cultures.
• Every company has its challenges, and it's crucial to focus on opportunities.
• Innovid is expanding its offerings beyond measurement to enhance user experience.
• AI is playing a significant role in creative generation and optimization in advertising.
• CTV is becoming more accessible to a wider range of advertisers.
• The industry is seeing a shift towards self-serve ad management systems.
• Understanding the complexities of the ecosystem is vital for advertisers.
• The debate around monopolistic practices in AdTech is ongoing and complex.
• Career growth in AdTech requires perseverance through challenges.

Chapters

• 00:00 Introduction to Krista Panoff and Her Journey
• 10:25 Career Highlights and Innovations at TransUnion
• 14:16 Innovid's Core Offerings and the Role of AI
• 17:41 The Future of CTV and Industry Trends
• 25:27 Debates in Ad Tech: Google and Trade Desk Perspectives
• 28:10 Final Thoughts on Career Growth and Innovation

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio.

Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic.

Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.

Thank you to Flashtalking and AdLib for sponsoring this episode.

Takeaways

• Aziz transitioned from traditional media to mobile advertising due to declining TV ratings.
• Sabio aims to create a more inclusive media ecosystem for diverse audiences.
• The company focuses on efficiency in reaching both general and diverse markets.
• Cultural resilience during COVID-19 highlighted the strength of Sabio's team.
• Diverse audiences are seen as a growth opportunity for brands.
• Aziz believes in eliminating biases in data to better represent consumers.
• The future of advertising lies in understanding and representing diverse audiences.
• Streaming TV is democratizing content and changing the advertising landscape.
• Aziz encourages a fun and challenging work environment for his team.
• The rise of content creators is reshaping how audiences consume media.

Chapters

• 00:00 Introduction to Sabio and Aziz Rahimtoola
• 01:47 The Journey from Traditional Media to Digital Advertising
• 05:52 Building an Inclusive Media Ecosystem
• 11:55 Cultural Resilience During COVID-19
• 17:00 The Future of Advertising and Content Creation

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO.

Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space.

The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career.

Thank you Flashtalking for sponsoring this episode.

Takeaways

• Natalie emphasizes the non-linear paths many take in their careers.
• She highlights the importance of operational roles in media.
• Vivo's culture fosters creative thinking and adaptability.
• Connected television is a key growth area for Vevo.
• The industry is evolving with shorter content formats.
• Natalie reflects on her early days at ESPN as pivotal.
• Balancing family and career requires conscious decisions.
• Confidence and patience are crucial for career growth.
• Continuous learning is essential in the media industry.
• Networking and relationship-building are valuable skills.

Chapters

• 00:00 Introduction to Natalie Scully and Her Journey
• 02:16 Career Path and Evolution in Media
• 07:41 Staying Power: Why Natalie Remains at Vevo
• 10:53 Vivo's Growth and Expansion in the Digital Space
• 13:03 Future Trends in Streaming and Content Consumption
• 16:15 Aha Moments: Discovering Passion in Media
• 18:49 Balancing Family and Career
• 22:01 Advice to Younger Self and Undervalued Skills