AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid.

Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.

In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way.

She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry.

Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry.

Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode.

Takeaways

• Krista Panoff's career path was not linear, starting from a snowboard company to AdTech.
• The importance of adaptability when transitioning between companies and cultures.
• Every company has its challenges, and it's crucial to focus on opportunities.
• Innovid is expanding its offerings beyond measurement to enhance user experience.
• AI is playing a significant role in creative generation and optimization in advertising.
• CTV is becoming more accessible to a wider range of advertisers.
• The industry is seeing a shift towards self-serve ad management systems.
• Understanding the complexities of the ecosystem is vital for advertisers.
• The debate around monopolistic practices in AdTech is ongoing and complex.
• Career growth in AdTech requires perseverance through challenges.

Chapters

• 00:00 Introduction to Krista Panoff and Her Journey
• 10:25 Career Highlights and Innovations at TransUnion
• 14:16 Innovid's Core Offerings and the Role of AI
• 17:41 The Future of CTV and Industry Trends
• 25:27 Debates in Ad Tech: Google and Trade Desk Perspectives
• 28:10 Final Thoughts on Career Growth and Innovation

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio.

Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic.

Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.

Thank you to Flashtalking and AdLib for sponsoring this episode.

Takeaways

• Aziz transitioned from traditional media to mobile advertising due to declining TV ratings.
• Sabio aims to create a more inclusive media ecosystem for diverse audiences.
• The company focuses on efficiency in reaching both general and diverse markets.
• Cultural resilience during COVID-19 highlighted the strength of Sabio's team.
• Diverse audiences are seen as a growth opportunity for brands.
• Aziz believes in eliminating biases in data to better represent consumers.
• The future of advertising lies in understanding and representing diverse audiences.
• Streaming TV is democratizing content and changing the advertising landscape.
• Aziz encourages a fun and challenging work environment for his team.
• The rise of content creators is reshaping how audiences consume media.

Chapters

• 00:00 Introduction to Sabio and Aziz Rahimtoola
• 01:47 The Journey from Traditional Media to Digital Advertising
• 05:52 Building an Inclusive Media Ecosystem
• 11:55 Cultural Resilience During COVID-19
• 17:00 The Future of Advertising and Content Creation

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO.

Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space.

The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career.

Thank you Flashtalking for sponsoring this episode.

Takeaways

• Natalie emphasizes the non-linear paths many take in their careers.
• She highlights the importance of operational roles in media.
• Vivo's culture fosters creative thinking and adaptability.
• Connected television is a key growth area for Vevo.
• The industry is evolving with shorter content formats.
• Natalie reflects on her early days at ESPN as pivotal.
• Balancing family and career requires conscious decisions.
• Confidence and patience are crucial for career growth.
• Continuous learning is essential in the media industry.
• Networking and relationship-building are valuable skills.

Chapters

• 00:00 Introduction to Natalie Scully and Her Journey
• 02:16 Career Path and Evolution in Media
• 07:41 Staying Power: Why Natalie Remains at Vevo
• 10:53 Vivo's Growth and Expansion in the Digital Space
• 13:03 Future Trends in Streaming and Content Consumption
• 16:15 Aha Moments: Discovering Passion in Media
• 18:49 Balancing Family and Career
• 22:01 Advice to Younger Self and Undervalued Skills

Episode 49 with special guest John Whitmore

John is the Senior Vice President of Business Development at 33Across.

In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech.

we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space.

John emphasizes the need for the industry to evolve and take responsibility for its actions. He also shares his perspective on work-life balance and finding happiness in both personal and professional life.

Thank you Flashtalking for sponsoring this episode.

Takeaways

• Media planning has evolved significantly over the years, from manual processes to the use of AI and data-driven targeting.
• Addressability and measurement are key focus areas in the industry, especially with the impending changes in signal loss and privacy regulations.
• The ad tech industry needs to take responsibility for its actions and move towards more ethical and transparent practices.
• Finding work-life balance and prioritizing personal happiness is important for long-term success and satisfaction in the industry.

Chapters

• 00:00 Introduction and Guest Background
• 01:18 Getting into the Industry and the Evolution of Media Planning
• 04:45 The Impact of Digital and the Dot-com Boom
• 07:06 The Future of Ad Tech and the Role of AI
• 09:40 Addressability and Measurement in the Changing Landscape
• 15:21 The Challenges and Ethical Considerations in Ad Tech
• 20:35 Industry Responsibility and the Need for Change
• 26:10 Work-Life Balance and Finding Happiness in the Industry
• 28:42 Conclusion and Closing Remarks

AdTechGod sits down with Laura Morrison

Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi.

Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry.

Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.

Thank you to AdLib for sponsoring this episode.

Takeaways

• Be curious and never stop learning in the ad tech industry.
• Ask questions and seek knowledge from experienced professionals.
• Consolidation in the industry can present challenges for tech providers.
• Platforms and OEMs are becoming the new publishers in the streaming and CTV space.
• Build connections and network to share knowledge and grow together.

Chapters

• 00:00 Introduction and Background
• 03:13 The Journey in Ad Tech
• 07:57 Transition from Ad Ops to Business Development
• 10:30 Challenges in Business Development and Partnerships
• 12:28 Consolidation in the Ad Tech Space
• 17:31 Platforms and OEMs as the New Publishers
• 25:14 Building Connections and Sharing Knowledge

AdTechGod sits down with Leslie Lee.

Leslie Lee is the Sr Vice President of Marketing at Vistar Media.

Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising.

As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.

Thank you AdLib for sponsoring this episode.

Takeaways

• Digital out-of-home advertising is still in the early stages of market education, and there is a need to build awareness about its capabilities.
• Programmatic out-of-home is reaching a tipping point, with brands investing significant budgets in the channel.
• There is a growing trend of using digital out-of-home in lower-funnel campaigns and tying it to measurable results.
• The industry needs to help marketers shift their perception of out-of-home from being exclusively top-of-funnel to a more integrated part of their programmatic mix.
• Maintaining perspective and finding joy in your work are essential for long-term satisfaction in the ad tech industry.

Chapters

• 00:00 Introduction and Background
• 01:21 The Journey into Ad Tech: From PR to Marketing
• 03:10 Educating Marketers about Digital Out-of-Home
• 11:18 The Tipping Point of Programmatic Out-of-Home
• 09:39 Finding Joy and Maintaining Perspective in the Ad Tech Industry

In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view.

Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, while increased data sharing will enhance market transparency.

Ultimately, greater choice in ad tech will benefit publishers, and competition will drive much-needed innovation in the industry.

For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv

Thanks to AdLib for sponsoring this episode.

Takeaways

• Publishers may find new opportunities post-antitrust case.
• The evolution of ad tech will take time, not happen overnight.
• Long-tail publishers can benefit from emerging companies.
• Data sharing will enhance transparency in the ad market.
• Investing in data science is crucial for publishers' success.
• Publishers need to innovate their site designs and ad placements.
• New startups will emerge to fill the gaps left by Google.
• Learning from past experiences is vital for future strategies.
• Choice in ad tech is beneficial for publishers.
• Competition will foster innovation in the ad space.

Chapters

• 00:00 Introduction to the Antitrust Case and Publisher Perspectives
• 03:07 Impact of Antitrust on Publisher Monetization
• 06:06 Opportunities for Long-Tail Publishers
• 09:02 Data Sharing and Transparency in Ad Tech
• 11:47 The Role of Data Science in Publisher Strategies
• 15:13 Revolutionizing Publisher Site Design and Ad Placements
• 18:04 Emergence of New Tools and Startups
• 20:57 Learning from the Antitrust Case
• 24:08 Conclusion and Future Outlook

AdTechGod sits down with Kevin Salguero

Kevin is the Director of Programmatic Operations at Univision.

Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising.

He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.

He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer.

Thank you to Live Intent and AdLib for sponsoring this episode.

Takeaways

• Understanding the nuances of the ad operations industry is crucial for success.
• Closer collaboration between publishers and advertisers is the future of ad operations.
• Remote work can increase performance and provide a better work-life balance.
• Coaching and soccer have had a significant impact on Kevin's life and he is passionate about paying it forward.
• Financial trading is seen as a potential path to financial freedom and more time with family.

Chapters

• 00:00 Introduction and Background
• 04:13 Understanding the Nuances of Ad Operations
• 10:18 The Future of Ad Operations: Closer Collaboration Between Publishers and Advertisers
• 15:13 The Impact of Remote Work on Performance and Work-Life Balance
• 18:29 Paying It Forward: Kevin's Passion for Coaching and Soccer
• 22:07 Financial Trading: A Path to Financial Freedom and More Time with Family
• 27:20 Conclusion