Aesthetic Pulse Podcast By Smith and Crawford Company cover art

Aesthetic Pulse

Aesthetic Pulse

By: Smith and Crawford Company
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About this listen

Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.Copyright 2025 Smith and Crawford Company Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers
    Jun 5 2025

    Do you feel like your website isn’t converting clients like it should?

    In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients.


    Join Andrea and Taleesa to learn how to create a website that not only looks professional but also authentically represents your brand, engages potential clients, and stands out amongst your competitors.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Do you really need individual service pages? 13:36
    • How to make your personality shine on your website 18:25
    • Why avoiding stock images is so important and what you can do instead 25:40
    • Why you need to regularly update your website 27:00


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    40 mins
  • The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow
    May 29 2025

    Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer?

    In the final episode of their three-part series on the summer slow period, Talisa and Andrea are talking about the importance of forming local partnerships and how you can use these partnerships to build meaningful, long-term relationships with clients.


    Listen to this info-packed episode to hear ideas on how you can find local partnerships, create community connections, and develop marketing strategies that go beyond traditional advertising to grow your practice.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The importance of community involvement when you’re a small business 12:19
    • Strategies for local partnerships 21:00
    • Social media and email collaborations 34:00
    • Hosting community events 35:30


    Links:


    Show transcripts: https://smithandcrawford.com/notes



    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    45 mins
  • The Summer Survival Series: Part 2 – Skincare Sale Secrets
    May 22 2025

    Are you wondering how you can boost your revenue during the summer slow down season?

    In this part-two of a three-part summer survival series, Andrea and Taleesa are giving you strategies for selling more skincare products including how you can provide personalized skincare recommendations that build trust and address specific skin concerns with your clients.


    Join both Andrea and Taleesa to learn methods to increase your summer income by selling more skincare products through targeted marketing and client-focused approaches.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Boosting ticket value and client retention 5:20
    • Creating skincare bundles 8:00
    • Selling additional items with aftercare 16:15
    • Charity promotions with skincare bundles 23:20


    Links:


    Show transcripts: https://smithandcrawford.com/notes



    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Show more Show less
    31 mins
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