Aesthetic Pulse

By: Smith and Crawford Company
  • Summary

  • Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
    Copyright 2025 Smith and Crawford Company
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Episodes
  • Words That Work: The Art of Selling Medspa Services with Ease
    Apr 17 2025

    Are you in a rut when it comes to marketing your medspa?

    Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more.


    Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Romanticizing your services 2:50
    • Creating relatable content for your clients 17:40
    • Creative content ideas for medspas 24:45


    Links:


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    50 mins
  • Likes Don’t Pay the Bills: The Vanity Metrics That Actually Matter
    Apr 10 2025

    Are you wondering if your social media and email marketing efforts are actually working?

    Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers.


    Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be focusing on consistency and quality content.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Engagement rates on social media platforms 3:50
    • Follower growth and vanity metrics 36:35
    • Email marketing metrics: click through rate and open rate


    Links:


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    50 mins
  • Is It Your Marketing… or Your Medspa? Fixing Hidden Barriers to Growth
    Apr 3 2025

    Do you want to create a memorable experience that keeps your clients coming back on repeat?

    In today’s episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice.


    Join both Andrea and Taleesa as they dive into the insights of growing your business beyond traditional marketing strategies and what you can do to make sure your clients keep coming back.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Why you need to focus on client retention 3:50
    • The importance of having user friendly tech 16:10
    • Building relationships with your clients 35:40


    Links:


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    36 mins
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