Do you feel like your website isn’t converting clients like it should?

In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients.

Join Andrea and Taleesa to learn how to create a website that not only looks professional but also authentically represents your brand, engages potential clients, and stands out amongst your competitors.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Do you really need individual service pages? 13:36
• How to make your personality shine on your website 18:25
• Why avoiding stock images is so important and what you can do instead 25:40
• Why you need to regularly update your website 27:00

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer?

In the final episode of their three-part series on the summer slow period, Talisa and Andrea are talking about the importance of forming local partnerships and how you can use these partnerships to build meaningful, long-term relationships with clients.

Listen to this info-packed episode to hear ideas on how you can find local partnerships, create community connections, and develop marketing strategies that go beyond traditional advertising to grow your practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• The importance of community involvement when you’re a small business 12:19
• Strategies for local partnerships 21:00
• Social media and email collaborations 34:00
• Hosting community events 35:30

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can boost your revenue during the summer slow down season?

In this part-two of a three-part summer survival series, Andrea and Taleesa are giving you strategies for selling more skincare products including how you can provide personalized skincare recommendations that build trust and address specific skin concerns with your clients.

Join both Andrea and Taleesa to learn methods to increase your summer income by selling more skincare products through targeted marketing and client-focused approaches.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Boosting ticket value and client retention 5:20
• Creating skincare bundles 8:00
• Selling additional items with aftercare 16:15
• Charity promotions with skincare bundles 23:20

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can continue to generate consistent income this summer?

In this episode 1 of a 3 part series, Andrea and Taleesa are giving you strategies to boost your revenue during the summer slow period, specifically focusing on the benefits of memberships and recurring revenue.

Join both Andrea and Taleesa to learn the different types of memberships, including the best ways to market them to your audience.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Benefits of offering memberships 4:10
• Different types of memberships 7:20
• Marketing and promoting your membership 28:15

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Have you ever wondered how you can use your before and after images to make potential clients run to book a treatment instead of scroll past?

In this episode, Andrea and Taleesa are diving deep into the art of creating show-stopping before and after images that can transform your practice's marketing strategy.

Join both Andrea and Taleesa to learn the steps to creating compelling visual proof of your aesthetic treatments that will have clients booking appointments on the spot.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Challenges and examples of effective before and after images 4:00
• How you can make sure you are getting the before and after shots from clients 25:40
• Maintaining professionalism and respecting your clients privacy 39:50

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Have you been wondering what you can add to your content to turn your followers into your biggest fans?

In this episode, Andrea and Taleesa are giving you clear strategies for improving your social media marketing, so you can create and foster a community with your followers.

Join both Andrea and Taleesa to learn how to create a memorable online community so you can keep your followers coming back for more.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• How you keep your account memorable 4:18
• Naming your audience 8:46
• Starting a series to keep people engaged 34:00

Links:

Episode Transcript: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Today we’re celebrating the 50th episode of the podcast!

In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth.

Listen to this milestone episode to get actionable insights to help you improve your marketing approach and build a more successful med spa business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Keeping consistent with before and after photos 6:10
• Using handouts in your skincare bags to promote events 8:50
• Being cautious about influencer partnerships 53:20

Links:

Grab our Guide: https://smithandcrawford.com/50

Episode transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Are you in a rut when it comes to marketing your medspa?

Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more.

Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Romanticizing your services 2:50
• Creating relatable content for your clients 17:40
• Creative content ideas for medspas 24:45

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/