Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone Podcast By John Wright cover art

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

By: John Wright
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About this listen

 The Business Intelligence in affiliate marketing podcast brought to you by https://statsdrone.com. The Affiliate BI podcast covers a wide range of topics for affiliates including SEO, conversion rate optimization, product marketing, product design, UX and UI, content marketing, data analytics, data science and data visualization. StatsDrone is the winner of the iGB Affiliate Awards for Best Tech for Affiliates 2024! Also the winner of Affiliate Intelligence of the year by Affpapa 2024 and the Odys Awards for best affiliate stats tool 2025!StatsDrone Inc Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Affiliate Data, Reporting & Standards

    Affiliate Data, Reporting & Standards
    Jun 24 2025
    Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts.
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    6 mins
  • Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia

    Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia
    Jun 17 2025
    In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing.
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    23 mins
  • The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue

    The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue
    Jun 10 2025
    In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.
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    26 mins
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