Episodes

  • Live dealer product affiliate niche with Neil Walker

    Live dealer product affiliate niche with Neil Walker
    Sep 26 2024
    Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space. While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success.
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    57 mins
  • VIP Strategy in iGaming with Gali Hartuv

    VIP Strategy in iGaming with Gali Hartuv
    Sep 19 2024
    Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic. That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about. All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem.
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    57 mins
  • Parasite SEO Strategy & Tools with James Oliver

    Parasite SEO Strategy & Tools with James Oliver
    Sep 12 2024
    Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO. In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites.
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    31 mins
  • Understanding retention & player value data with Adam Rowley

    Understanding retention & player value data with Adam Rowley
    Sep 5 2024
    Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversation here is all about customer retention and player value. Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss.
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    46 mins
  • Lily Ray: Growing affiliate sites beyond Google algorithm updates

    Lily Ray: Growing affiliate sites beyond Google algorithm updates
    Aug 29 2024
    Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space.
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    34 mins
  • RevOps in affiliate marketing with Ben Austen

    RevOps in affiliate marketing with Ben Austen
    Aug 19 2024
    Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media. I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work.
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    50 mins
  • Advanced Analytics in Affiliate Marketing with Cristian Ionescu from Witanalytica

    Advanced Analytics in Affiliate Marketing with Cristian Ionescu from Witanalytica
    Aug 15 2024
    Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company. Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new.
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    49 mins
  • The Best Easy Link Building Strategies with Jabez Reuben

    The Best Easy Link Building Strategies with Jabez Reuben
    Aug 9 2024
    Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co. In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them. If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites.
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    45 mins