In this conversation, Amas Tenumah and Edward Murphy delve into the current state of customer experience (CX), exploring how customer expectations have evolved, the role of metrics, and the impact of AI on customer interactions. They discuss the importance of employee experience in delivering quality CX and the need for leadership to prioritize customer-centric strategies. The conversation emphasizes the significance of understanding the 'why' behind customer experiences and the necessity of integrating qualitative insights with quantitative data. Murphy shares his perspective on the future of CX, advocating for a balanced approach that values both technology and human interaction.Customer satisfaction metrics can be misleading averages.Benchmarking should focus on self-improvement rather than industry averages.Expectations of customers have lowered over time.AI can handle simple transactions but struggles with complex issues.The disconnect between marketing promises and actual customer experience is growing.Customer experience should be defined simply as how customers feel after an interaction.NPS and similar metrics can oversimplify the customer experience.Leadership must prioritize customer experience to drive change.Employee experience directly impacts customer experience.Technology should support, not replace, human interaction in customer service."Benchmark against yourselves, right?""It's always been about the human.""It's performative, right?""Your CFO has to be your best friend.""You can't just say smile.""CX is about mindsets and behaviors.""Technology is an enabler.

Ed: https://www.linkedin.com/in/edmurphy1/

In this conversation, Amas Tenumah and Laurel Poertner discuss the importance of knowledge management in customer support, focusing on the Knowledge Centered Service (KCS) methodology. They explore the challenges of knowledge sharing, the human experience in customer service, and the role of technology and AI in enhancing knowledge management. Laurel shares insights from her experience and emphasizes the need for a cultural shift towards knowledge sharing within organizations.TakeawaysKnowledge is essential for effective customer support.KCS captures knowledge during interactions to improve service.The human experience in customer support remains challenging.Knowledge gaps often lead to customer frustration.Technology can aid in knowledge management but requires human input.Sharing knowledge is a leadership challenge.KCS democratizes knowledge creation across all levels.Sufficient to solve emphasizes timely knowledge sharing.AI and knowledge management will complement each other.Continuous learning and adaptation are crucial in service industries.Chapters00:00 Introduction and Background02:58 The Human Experience in Customer Support06:07 Knowledge Gaps in Customer Service08:54 The Complexity of Knowledge Management12:01 Understanding Knowledge Centered Service (KCS)15:05 Democratization of Knowledge18:04 The Role of Technology in KCS20:57 Success Stories and Internal Impact of KCS24:07 The Future of Knowledge Management and AI Laurel: https://www.linkedin.com/in/laurelpoertner/

Takeaways

Leadership is an evolutionary process that requires continuous learning.

AI cannot replace human empathy and emotional intelligence in leadership.

Integrity is the foundational element of effective leadership.

Mentorship is crucial for personal and professional growth.

Effective communication is key in building strong teams, especially in remote settings.

Technology implementations often fail due to poor planning and data quality.

Leaders must listen to their teams to understand their needs and challenges.

The media and social media have contributed to a crisis of trust in leadership.

A positive workplace culture is essential for employee engagement and retention.

"Leaders are developed, not born."

"You have to listen to your team."

"Find a mentor if you don't have one."

JIm:https://www.linkedin.com/in/jimcarlough/

Summary

In this conversation, Amas Tenumah and Jeremy Hyde discuss the challenges and dynamics of the contact center industry, focusing on employee attrition, engagement, and the impact of customer behavior. They explore the importance of hiring strategies, employee empowerment, and the future of customer service in the age of AI. Jeremy shares insights from his experience at Sun Country Airlines and emphasizes the need for a supportive work environment and realistic policies to enhance employee satisfaction and retention.

Takeaways

Attrition rates in contact centers remain high, around 78%.

Employee engagement is crucial for reducing attrition.

Customer behavior has a significant impact on employee morale.

Hiring strategies should focus on candidates likely to stay long-term.

Empowering employees requires setting appropriate guardrails.

Policies should be reasonable and customer-centric.

Listening to frontline employees is essential for improvement.

The future of contact centers will involve AI, but human touch remains vital.

Creating a positive work environment is key to retention.

The contact center industry has potential for growth and improvement.

Chapters

00:00 Introduction and Personal Reflections

02:48 Understanding Attrition in Contact Centers

05:36 Challenges of Employee Engagement

08:18 Customer Behavior and Its Impact on Service

11:12 The Reality of Pay and Job Satisfaction

13:50 Hiring Strategies for Retention

16:34 Empowering Employees in Customer Service

19:24 Setting Effective Policies and Standards

22:04 Optimism for the Future of Contact Centers

Linkedin:https://www.linkedin.com/in/hydej/

Arguably the hottest architect in the Salesforce eco system joins the pod.

AI hype is constantly refreshed every few months.

Generative AI can assist in mundane tasks, freeing up time for creativity.

Salesforce's Agent Force is a significant advancement in AI integration.

AI's impact on jobs is complex; it can lead to job reductions but also transformation.

The future of CRM will heavily involve generative AI capabilities.

Businesses need to focus on foundational elements to effectively implement AI.

AI can help knowledge workers by generating initial drafts of content.

The importance of human-AI collaboration in creative processes is growing.

Understanding how to articulate problems is crucial in the AI era.

Personal journeys in tech can be non-traditional and still lead to success.

Chapters

00:00 Introduction and Peak AI Discussion

05:27 Salesforce and Generative AI Solutions

10:39 Personal Insights and Cognitive Extension

16:16 Future of CRM and AI Integration

23:17 Navigating the Messy Landscape of Generative AI

32:16 Personal and Professional Excitement in AI

39:39 Alan's Unconventional Journey to Tech Architect

Linkedin: https://www.linkedin.com/in/amann17/

Book referenced: Supersizing the mind by Andy Clark

Summary In this conversation, Amas Tenumah and Martha discuss the evolving landscape of customer feedback, particularly focusing on surveys and the Net Promoter Score (NPS). They explore the effectiveness of consumer surveys, the original intent behind NPS, and how it has become a tool for benchmarking rather than genuine customer insight. Martha emphasizes the importance of understanding customer behavior and the need for companies to gather meaningful feedback rather than just chasing scores. They also touch on the devaluation of expertise in decision-making and the consequences of poor feedback practices. The conversation concludes with strategies for companies to improve their feedback gathering processes and ensure they are truly listening to their customers. Chapters 00:00 Introduction and Anticipation 01:28 Consumer Surveys: Worth the Effort? 07:03 The Evolution of Surveys and NPS 13:05 The Purpose of NPS: A Shift in Focus 17:26 Martha's Journey in Customer Experience Research 21:37 The Evolution of NPS and Its Challenges 28:19 Rethinking Customer Feedback Mechanisms 31:05 The Importance of Genuine Consumer Feedback 33:59 Valuing Expertise in Customer Experience 39:00 Strategies for Effective Feedback Gathering 44:40 Amas outro.mp4 Martha: https://www.linkedin.com/in/marthabrooke/

In this episode, Amas sits down with Vaishali to discuss the evolving world of Customer Experience (CX). The conversation kicks off with Amas asking Vaishali to define CX and explain its importance in a business landscape where companies are increasingly cutting back on their CX departments. Vaishali describes CX as a "fuss-free" process that focuses on creating positive emotional experiences for customers, emphasizing that a good CX strategy is essential for maintaining customer loyalty and satisfaction. The discussion then moves to the overlap between CX, marketing, and customer service. Vaishali uses a creative analogy, likening CX to the ingredients of a delicious burger, where each component (marketing, customer service, and CX design) plays a crucial role in creating a satisfying experience. Amas appreciates this unique perspective and prompts Vaishali to share real-world examples from her experience in the manufacturing industry, where understanding customer personas and journeys led to more effective website design and user experiences. Amas and Vaishali also touch on the challenges facing CX professionals today, such as the overuse and misunderstanding of the term "CX" and the overwhelming amount of technology and opinions in the field. Vaishali expresses optimism about the growing awareness and investment in CX but also acknowledges the challenges of differentiating valuable insights from the noise. The episode wraps up with a discussion about the future of CX, the role of AI as a "co-pilot" in enhancing customer experiences, and the importance of maintaining balance across all business functions. Both Amas and Vaishali share personal anecdotes and thoughts on life, leaving listeners with reflective quotes and a reminder to make the most of every moment. Vaishali ends the show on a poignant note, urging listeners to find happiness in what they do, as life is unpredictable and precious. Amas thanks Vaishali for joining and invites listeners to connect with her on LinkedIn. **Key Takeaways:** - CX is about creating seamless, emotion-driven customer experiences. - Effective CX requires collaboration between marketing, customer service, and CX teams. - The future of CX is promising, with growing awareness and technological advancements. - AI is seen as a supportive tool in enhancing customer experiences, not a replacement for human empathy and creativity. - Balance and a holistic approach to CX, customer service, and marketing are crucial for business success. Vaishali: https://ae.linkedin.com/in/vaishalidialani

The podcast episode is a discussion between Amas and Jim, focusing on the future of customer service in the era of AI, particularly in call centers. Jim, who is associated with RingCentral, emphasizes that despite the growing integration of AI, human-based customer service is far from dead. AI, he argues, should be seen as a tool to augment and support human agents rather than replace them.

They discuss the role of AI in automating mundane tasks, such as call dispositioning and summarizing conversations, which can reduce agent burnout and allow them to focus on more complex and empathetic customer interactions. Jim highlights that while AI can handle straightforward tasks and improve efficiency, it lacks the human touch necessary for creating connections with customers.

Amas and Jim also talk about the importance of ensuring that AI and other technologies scale effectively, especially for smaller companies that want to offer personalized service but may lack extensive resources. They caution against over-reliance on automation, pointing out that it can lead to frustration for customers when different systems don’t communicate effectively, leading to repeated explanations and escalating emotions.

Finally, the conversation touches on how technology can improve the job quality for contact center employees by eliminating repetitive tasks and allowing them to focus on more engaging aspects of their work. Jim shares his vision for a future where AI enhances customer service without sacrificing the human element, ultimately creating a better experience for both customers and employees.

Jim Payne Linkedin: https://www.linkedin.com/in/jim-payne-2349b625