Join the discussion on Facebook!TranscriptJonathan VanHorn:Welcome to the tooth and coin podcast, where we talk about your adventure of being a dental practice owner. In these episodes, we're going to be talking about problems that you will likely face as a practice owner, as well as give an idea about actionable solutions that you can take so that you can get past this problem in your practice. Some of these concepts are really big ones. Some of them are very specific, but we hope that these episodes help you along with your journey. Now, a very important piece for you to understand is that this is not paid financial advice. This is not paid tax or legal advice. We are not your financial advisors. We are not your CPAs. This is two CPAs talking about informational and educational content to help you along with your journey. It's a very important piece for you to understand.Jonathan VanHorn:Another thing that you need to know is if you enjoy today's content, join us on the Facebook group. So we've got a Facebook group that is active with dentists that is going to have content talking about what we're talking about today, to continue the discussion. Agree with us. Don't agree with us, have a story to tell, have something to share. Join us in the Facebook group. If you go to Facebook and you search for tooth in coin podcast, click on it to join it and be able to join us there. Finally, if you need some more help, we're developing a list of resources that are going to be centering it around our topics of discussion, to be able to help you a little bit more than what the content is doing. So if you'd like access to that, whenever it becomes ready, all you have to do is text the word tooth and coin T O O T H a N D C O I N 2 3 3 4 4 4. Again, that's tooth and coin all one word, no spaces, 2 3, 3, 4, 4, 4, reply with your email address. And we'll email you instructions on how to get into the Facebook group, as well as agita list, to be able to send you those resources when they're available. And if they're available, we'll go ahead and send them to you as well. So onto today's episode, hope you enjoy it.Joseph Rugger:Hello, ambitious dentists and welcome to another episode of the tooth and coin podcast. I am Joseph Rugger. One of your hosts joined by my good friend and colleague and confidant, Mr. Jonathan van horn. How to guys, we are excited to bring you another episode of the tooth and coin podcast. One of the things we try to do is we try to kind of reach through our own mailbag and think about what are some of the things that are top of mind for our clients. And we get a chance to kind of share some of that wisdom and knowledge and expertise with you guys. So I want to want to delve in today to a topic that is not something that I am a subject matter expert. And I, I don't know if Jonathan would call himself a subject matter expert. So Jonathan, as, as I look at the way you've marketed our business, we're going to talk about marketing and advertising today and get a chance to kind of scratch the surface of that big, huge, huge topic that's out in dentistry. But when you had a chance to talk a little bit about that, and as I look at the way, you've kind of marketed our business here at tooth and coin and just learning, learning every time I get a chance to get on the call with you about the things that our clients are doing, that are successful in the advertising and marketing world, just wanted to have you pick your brain on some of that stuff that day. So as that sound for, for an episode,Jonathan VanHorn:I'm looking forward to the conversation, I will say, just, you know, and this is important that we have this out there. This is not a dental specific marketing discussion. I will talk a lot about my experiences anecdotally working with, you know, two, 300 dentists and, you know, talking to thousands of dentists over the past, you know, five to 10 years about different topics, including marketing. So I am not like you said, I am not a subject matter expert when it comes to marketing to dental practices or for dental practices and trying to stir up patients. But I have had a lot of conversations and this, this is more kind of reaching into the, so the, to the, to the textbook versions of marketing from my book, business education and experience and ma, and combining that with that anecdotal, those anecdotal conversations, I've had over many different conversations with dentists over the last, you know, five to 10 years in people building their practices and things like that. So I want to make sure that we get that out there, that we're not pretending that we're, you know, marketing URIs or anything like that. We are not. And if you think that a couple of CPAs, our, our marketing areas, then we got some Oceanside land to celly Irene, Arizona. So, so anyway, so yeah, so I love talking about this kind of stuff. Cause it's, you know, there's a lot, a lot, a lot of people have new questions about advertising ...
