In this episode of SF Commercial Property Conversations, host Bruce Bean chats with Austin Barron, a commercial real estate broker with Century 21, about the unique dynamics of the Chico, California real estate market. Austin shares how his family’s background in real estate investment inspired his career, and how Chico’s rural setting is attracting new business from urban centers like Sacramento and the Bay Area.

Austin dives into the growing demand for industrial spaces, fueled by Chico's strategic location and agricultural infrastructure. He also discusses Chico State’s impact on local business, with alumni creating innovative companies like Sierra Nevada Brewing and Chico Bag. Austin explains why his brokerage shifted to using Crexi over LoopNet, finding better value and local reach with the platform.

Tune in to learn more about Chico’s expanding market, local innovations, and how Austin applies his real estate expertise to benefit the community.

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