• Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel

  • Sep 19 2024
  • Length: 30 mins
  • Podcast

Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel

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  • Summary

  • BRC Imagination Arts has 40 years of experience creating brand experiences that are especially participatory, personalized, and emotionally engaging. One great example is Johnnie Walker Princes Street in Edinburgh, Scotland, the creation of which was spearheaded by today's guest: Chief Creative Officer Christian Lachel. Christian takes us behind the scenes at Princes Street to reveal how he and his team created one of the most authentic and immersive brand experiences out there today.

    To learn more, visit our website at fost.org.


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    © 2024 Future of StoryTelling, Corp.


    Produced by Future of StoryTelling, Corp.

    124 West 13th Street

    New York, NY 10011

    Founder and CEO, Charles Melcher

    Director, Carolyn Merriman

    Assistant Producer, Madison Brown


    in collaboration with Charts & Leisure

    Founder, Jason Oberholtzer

    Producer, Meghal Janardan

    Editor, Garrett Crowe

    Mix and Music, Michael Simonelli


    With special thanks to Christian Lachel, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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