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What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger?

Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand.

Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning.

Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve.

What You’ll Learn

• Why the book launch is just a milestone, not the destination.
• How to create a strategy beyond “just sell the book.”
• The key to positioning yourself as a high-value expert.

Resources Mentioned

• Ann Carden’s website: annlcarden.com
• LinkedIn Learning Course: Think Bigger About Your Career by Allison Lane:
• Allison Lane’s tech stack and marketing resources: https://www.lanelit.com/tech
• Book Recommendation:
  • Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! by Robert Kiyosaki - https://bookshop.org/a/55773/9781612681139
  • Gap in the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan - https://bookshop.org/a/55773/9781401964368
  • The Slight Edge: Turning Simple Disciplines Into Massive Success and Happiness by Jeff Olson - https://bookshop.org/a/55773/9781626340466
  • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Benjamin Hardy - https://bookshop.org/a/55773/9781401969950

Timestamps

• [03:08] Why your book needs a strategy (and what most authors miss).
• [09:26] How to use your book to book paid speaking gigs.
• [14:37] Positioning: The secret to standing out online.
• [20:32] The most effective book marketing strategies right now.
• [30:52] Why getting help is the ultimate fast-track.

Tune in. https://www.youtube.com/wat

Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book.

Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrastinating on writing, launching, or marketing your book, this conversation will give you the mindset shifts you need.

Press play now and take the first step toward writing with confidence.

What You’ll Learn in This Episode:

• The biggest mistakes high-achieving authors make when it comes to writing and publishing.
• Why perfectionism sabotages book launches and how to break the cycle.
• The mindset shift that will help you finally start (and finish) your book.

Resources Mentioned:

• Website: https://www.taracousineau.com/
• Book Site: https://perfectionistsdilemma.com/
• LinkedIn: https://www.linkedin.com/in/taracousineau/
• Instagram: https://www.instagram.com/tara_cousineau/
• Dr. Tara’s Substack: https://taracousphd.substack.com/
• The Next Chapter Network: https://www.lanelit.com/nextchapter
• Book Recommendation:
  • Dr. Tara’s Book - The Perfectionist Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever: https://bookshop.org/a/55773/9781639109463
  • Weyward: A Novel by Emilia Hart: https://bookshop.org/a/55773/9781250842725

Timestamps:

[00:04:04] – Why high-achieving authors struggle with self-doubt and procrastination?

[00:09:26] – The hidden connection between perfectionism and fear of writing.

[00:17:12] – How to stop waiting for the “perfect time” to write your book.

[00:26:38] – The power of self-compassion in overcoming creative roadblocks.

[00:34:28] – A simple mindset shift to help you finish and launch your book confidently.

Ready to stop overthinking and start writing? Hit play now. https://ww

Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.

Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you.

🎧 Hit play now and let’s get into it.

What You’ll Learn:

• How to identify the right platforms for your audience (and where to stop wasting time).
• The biggest time sucks in book marketing and how to eliminate them.
• How to use AI tools strategically to repurpose content and streamline your workflow.

Resources Mentioned:

• Allison’s Free Tech Stack Pack: https://www.lanelit.com/tech
• Bestseller Launch School: lanelit.com/bestseller
• Hopper HQ (Social media scheduler): https://www.hopperhq.com/?via=allison
• Canva for Templates: https://partner.canva.com/c/3658167/647168/10068
• Connect with me on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Timestamps:
[00:02:12] – Why “being everywhere” is a myth and what to focus on instead.
[00:04:27] – How I use AI to organize my content (in 15 seconds).
[00:08:06] – Why too many Facebook groups are draining your time.
[00:14:35] – The two biggest time vampires killing your book marketing efficiency.
[00:18:53] – How I structure my week with Prep, Do, and Free Days.

If this episode gave you clarity, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who need these insights. If you know a writer who’s overwhelmed by marketing, share this episode with them. https://www.youtube.com/watch?v=gX77FwRoS3A

Want your question answered in an upcoming episode? Send me a text from the podcast description.

Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!