Send me a text!

Is the language on your website or email buttons quietly sabotaging your book sales?

Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language.

Don’t guess; reverse engineer your marketing with decision science that gets results.

What You’ll Learn:

• What words to avoid and what to use instead, in your call-to-action buttons.
• How to write email and website copy that drives readers to buy.
• Why one powerful word can double your conversions.

Resources Mentioned:

• Nancy Harhut’s Website: https://hbtmktg.com
• Nancy’s Book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses: https://bookshop.org/a/55773/9781398606487
• Nancy’s Book Recommendation:
  • Audacious: How Humans Win in an AI Marketing World by Mark Schaefer - https://bookshop.org/a/55773/9798987245774
  • The Mindful Body: Thinking Our Way to Chronic Health by Ellen Langer - https://bookshop.org/a/55773/9780593497944
  • Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) by Veronica Romney - https://bookshop.org/a/55773/9798218556730

Timestamps:

• [05:24] Why “Don’t” doesn’t work: What to say instead.
• [08:15] The biggest marketing mistake new authors make.
• [15:00] How loss aversion drives book sales.

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger?

Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand.

Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning.

Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve.

What You’ll Learn

• Why the book launch is just a milestone, not the destination.
• How to create a strategy beyond “just sell the book.”
• The key to positioning yourself as a high-value expert.

Resources Mentioned

• Ann Carden’s website: annlcarden.com
• LinkedIn Learning Course: Think Bigger About Your Career by Allison Lane:
• Allison Lane’s tech stack and marketing resources: https://www.lanelit.com/tech
• Book Recommendation:
  • Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! by Robert Kiyosaki - https://bookshop.org/a/55773/9781612681139
  • Gap in the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan - https://bookshop.org/a/55773/9781401964368
  • The Slight Edge: Turning Simple Disciplines Into Massive Success and Happiness by Jeff Olson - https://bookshop.org/a/55773/9781626340466
  • 10x Is Easier Than 2x: How

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book.

Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrastinating on writing, launching, or marketing your book, this conversation will give you the mindset shifts you need.

Press play now and take the first step toward writing with confidence.

What You’ll Learn in This Episode:

• The biggest mistakes high-achieving authors make when it comes to writing and publishing.
• Why perfectionism sabotages book launches and how to break the cycle.
• The mindset shift that will help you finally start (and finish) your book.

Resources Mentioned:

• Website: https://www.taracousineau.com/
• Book Site: https://perfectionistsdilemma.com/
• LinkedIn: https://www.linkedin.com/in/taracousineau/
• Instagram: https://www.instagram.com/tara_cousineau/
• Dr. Tara’s Substack: https://taracousphd.substack.com/
• The Next Chapter Network: https://www.lanelit.com/nextchapter
• Book Recommendation:
  • Dr. Tara’s Book - The Perfectionist Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever: https://bookshop.org/a/55773/9781639109463
  • Weyward: A Novel by Emilia Hart:

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.

Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you.

🎧 Hit play now and let’s get into it.

What You’ll Learn:

• How to identify the right platforms for your audience (and where to stop wasting time).
• The biggest time sucks in book marketing and how to eliminate them.
• How to use AI tools strategically to repurpose content and streamline your workflow.

Resources Mentioned:

• Allison’s Free Tech Stack Pack: https://www.lanelit.com/tech
• Bestseller Launch School: lanelit.com/bestseller
• Hopper HQ (Social media scheduler): https://www.hopperhq.com/?via=allison
• Canva for Templates: https://partner.canva.com/c/3658167/647168/10068
• Connect with me on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Timestamps:
[00:02:12] – Why “being everywhere” is a myth and what to focus on instead.
[00:04:27] – How I use AI to organize my content (in 15 seconds).
[00:08:06] – Why too many Facebook groups are draining your time.
[00:14:35] – The two biggest time vampires killing your book marketing efficiency.
[00:18:53] – How I structure my week with Prep, Do, and Free Days.

If this episode gave you clarity, take a moment to rate and

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone.

Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert.

Tune in now to make your website work smarter, not harder.

What You’ll Learn:

• The #1 mistake authors make with their websites (and how to fix it).
• How to track and understand your website analytics without feeling overwhelmed.
• The simple tweaks that can turn website visitors into book buyers.

Resources Mentioned:

• Connect with Philippa Gamse: https://websitesthatwin.com/offer/
• Google Search Console: https://analytics.google.com
• Get Allison’s free Essential Author Bio Package + free guide + video training: lanelit.com/package
• Book Reco: Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari: https://bookshop.org/a/55773/9780593734223

Timestamps:

• [02:10] The website mistake most authors don’t realize they’re making
• [10:30] Why analytics matter (and how to track what works)
• [18:45] Quick website fixes that make a big impact

Enjoyed this episode? Take a moment to rate and review The Author’s Edge. Your support helps us bring more expert insights to help you grow your author career. And don’t forget to share this episode with a fellow author who needs website help.

Tune in now. https://www.youtube.com/watch?v=rh0UKrFLIBs

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Want More Readers to Find Your Website? Start Here.

Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO.

You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword research so your audience can find you faster.

If SEO has felt overwhelming, this episode is your shortcut to making it work fast. Tune in now.

What You’ll Learn:

• The easiest website builders with built-in SEO features (zero coding required).
• How to find and hire an SEO expert for under $50 to optimize your site.
• Free tools that show exactly what your audience is searching for.

Resources Mentioned:

• Kajabi – Allison’s Website Builder: https://app.kajabi.com/r/XHNMfLXC
• Fiverr – Affordable SEO Experts https://www.fiverr.com/
• Google's ‘People Also Ask’ Section: https://www.google.com/
• Keywords Everywhere – Free Chrome Extension: https://www.keywordseverywhere.com/

Timestamps:

00:02:12 – The #1 mistake authors make with their websites.
00:05:39 – Why I switched to Kajabi (and why it might be right for you).
00:09:56 – How an SEO expert on Fiverr fixed my website in 24 hours.
00:12:09 – Google’s free SEO hack: ‘People Also Ask.’
00:14:12 – The one tool that helps you find the best keywords instantly.

Love this episode? Help more authors find it. Leave a review on Apple Podcasts or Spotify. Share it on social media and tag me @AllisonLaneLit. Subscribe so you never miss an episode. https://www.youtube.com/watch?v=5Q3t-1yyMsg

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants.

Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best.

Tune in to learn how to market your book in a way that fits your strengths and lifestyle.

What You’ll Learn:

• How to hire the right virtual assistant and delegate like a pro.
• The AI tools that can handle tasks for you.
• Why short-form video is key for brand growth.
• Outdated marketing tactics that just don’t work anymore.

Resources Mentioned:

• Connect with Jen Lehner: https://jenlehner.com
• The Front Row Podcast for Entrepreneurs: https://jenlehner.com/podcast
• Jen’s VA Hiring Program: https://www.jensprograms.com/work-with-me
• App Sumo for business tools: https://appsumo.com/
• AI Tools Mentioned: Notebook LM, Google AI Studio, ChatGPT, Claude
• Recommended Books:
  • Mel Robbins' book “The Let Them Theory” A Life-Changing Tool That Millions of People Can't Stop Talking About: https://bookshop.org/a/55773/9781401971366
  • A Gentleman in Moscow by Amor Towles: https://bookshop.org/a/55773/9780143110439
  • Table for Two by Amor Towles: https://bookshop.org/a/55773/9780593296370

Timestamps:

• [00:02:04] The biggest branding mistake most authors make.
• [00:07:43] Why you shouldn’t try to do everything yourself.
• [00:15:30] The easiest way to create 25 social media posts in one hour.
• [00:22:18] How AI tools can revolutionize your book marketing.
• [00:34:38] The

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Is Your Author Website Helping or Hurting Your Discoverability?

If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you?

Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes.

Hit play now to learn how to set up your author's website for long-term visibility and success.

What You’ll Learn:

• How search engines rank author websites, and why your domain name matters.
• The pros and cons of using your name vs. a mission-driven URL.
• Simple SEO strategies to help readers find your website, no matter what you write

Resources Mentioned:

• Allison Lane’s website: LaneLit.com
• SEO guide for authors: SEO Starter Guide - https://developers.google.com/search/docs/beginner/seo-starter-guide
• Domain registration site: Namecheap - https://www.namecheap.com or GoDaddy - https://www.godaddy.com/

Timestamps:

[00:01:18] – Should your website name reflect your personal brand or mission?
[00:03:04] – SEO basics: How search engines rank author websites
[00:06:28] – Why your website name doesn’t need all your keywords
[00:09:14] – How to structure your site for long-term growth
[00:12:38] – Using metadata and headlines to improve SEO
[00:15:48] – Next steps: How to optimize your site without tech overwhelm

If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it.

Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!