Aviation Marketing Hangar Flying

By: Paula Williams
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  • Summary

  • Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.
    Copyright ABCI 2022
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Episodes
  • Book Club Discussion – Renegade Marketing by Drew Neisser

    Book Club Discussion – Renegade Marketing by Drew Neisser
    Sep 29 2024
    Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]
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    51 mins
  • Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise

    Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise
    Sep 6 2024
    In this insightful interview, Shannon Dousharm, a content creator and marketing coordinator at ABCI, shares her journey into the aviation marketing industry. She highlights the excitement and challenges of working in such a dynamic environment, where every day brings something new and interactions with different clients. Shannon also talks about her passion for marketing, [...]
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    18 mins
  • Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free

    Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free
    Aug 31 2024
    In this discussion, we dive into the ups and downs of implementing structured processes in our business. Of course we have a special interest in aviation marketing processes and aviation sales processes. We share "war stories" about process implementations gone well or badly. We talk about that constant push-pull between needing flexibility and enforcing [...]
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    32 mins
Marketing Economics
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