Episodes

  • Book Club Discussion – Renegade Marketing by Drew Neisser

    Book Club Discussion – Renegade Marketing by Drew Neisser
    Sep 29 2024
    Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]
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    51 mins
  • Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise

    Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise
    Sep 6 2024
    In this insightful interview, Shannon Dousharm, a content creator and marketing coordinator at ABCI, shares her journey into the aviation marketing industry. She highlights the excitement and challenges of working in such a dynamic environment, where every day brings something new and interactions with different clients. Shannon also talks about her passion for marketing, [...]
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    18 mins
  • Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free

    Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free
    Aug 31 2024
    In this discussion, we dive into the ups and downs of implementing structured processes in our business. Of course we have a special interest in aviation marketing processes and aviation sales processes. We share "war stories" about process implementations gone well or badly. We talk about that constant push-pull between needing flexibility and enforcing [...]
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    32 mins
  • Exploring Aviation Marketing, Creative Strategies & Team Dynamics | Interview with Adeela Shahid

    Exploring Aviation Marketing, Creative Strategies & Team Dynamics | Interview with Adeela Shahid
    Aug 26 2024
    In this insightful interview, Adeela Shahid shares her journey into aviation marketing, the challenges of content creation in a niche industry, and how she combines her passion for aviation and marketing. Adeela also discusses her day-to-day role at ABCI, key projects like Aeris Insurance, and the tools and trends she finds most exciting in [...]
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    25 mins
  • Aviation Sales and Marketing Process Workshop – Replay

    Aviation Sales and Marketing Process Workshop – Replay
    Aug 17 2024
    The Art and Science of Getting It All Done, and Getting Better Every Time! If you're doing something more than once, you should make a system out of it. This is particularly true about sales and marketing, which is based on relationships, which are based on repeated actions and interactions. Not that you should [...]
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    55 mins
  • Book Club Discussion – Trade Show 411

    Book Club Discussion – Trade Show 411
    Jul 29 2024
    Join us as we dive into the essential guide, "Trade Show 411" by Lisa M. Macielo. Whether you're new to trade shows or a seasoned exhibitor, this episode is packed with valuable tips and strategies to help you maximize your trade show experience. Welcome to this [...]
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    27 mins
  • Book Club Discussion – They Ask You Answer by Marcus Sheridan

    Book Club Discussion – They Ask You Answer by Marcus Sheridan
    Jun 30 2024
    "They Ask, You Answer" is one that enters the conversations in our Office Hours with clients regularly, so it was great to devote a month to reading it and an hour to talking about it with John and Stella! The philosophy of "TAYA" is a definite departure from a lot of tradition in aviation [...]
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    45 mins
  • Book Club Discussion – Purple Cow by Seth Godin

    Book Club Discussion – Purple Cow by Seth Godin
    Jun 2 2024
    In our latest book club discussion, we dove into Seth Godin's marketing classic, "Purple Cow." It's been on our radar for a while, and we finally got around to it. We've read other books by Seth Godin and similar titles, but this one had a unique spin that we were excited to explore. [...]
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    33 mins