• Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins

  • Jul 4 2023
  • Length: 39 mins
  • Podcast

Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins

Listen for free

View show details

  • Summary

  • How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone.

    Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ that has been just further exasperated since the arrival of AI.

    Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS content, and lots more.

    Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

    Find out about:

    • The best content to outsource
    • Why we are experiencing a ‘gray goo’ of content
    • The importance of creating content holistically

    Important Links & Mentions

    • Ronnie on LinkedIn https://www.linkedin.com/in/ronniehiggins/
    • OpenPhone https://www.openphone.com/
    • AudiencePlus https://saas.audienceplus.com/
    • Content 10x: https://www.content10x.com/

    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available