"By applying advanced analytics and AI at scale, we were able to see significant increases in fuel economy, productivity, as well as avoidance of major downtime events." - Erik Udstuen

On this episode, Parthesh Shastri talks with Erik Udstuen, CEO of TwinThread, about the future of industrial AI and digital twins. Udstuen shares his journey from GE’s energy division to founding TwinThread, highlighting the blend of generative and traditional AI in industrial settings. He advocates for virtual operations centers that scale expertise globally—illustrated by a success story at Colgate’s pet food division—and outlines strategies for IP protection, including unidirectional communication, isolated language models, and secure, client-based cloud deployments. Udstuen sees industrial AI advancing from frontline support to product innovation, calling for safe experimentation as manufacturing faces a “triple squeeze” of constraints.

Erik Udstuen, a former GE executive and chemical engineer, is the CEO of TwinThread, an industrial tech company using AI-powered digital twins to drive productivity. His early work in neural networks set records in the paper industry, and under his leadership, TwinThread has grown 400% in three years and made the 2024 Deloitte Technology Fast 500. With a strong technical and entrepreneurial foundation, Udstuen is shaping the future of smart manufacturing, tackling challenges like workforce shifts and operational efficiency through advanced AI.

Discussion Points

• (00:00) Erik Udstuen’s experience at GE managing gas turbine fleets shaped his vision for industrial AI, improving fuel efficiency, productivity, and uptime across sectors.
• (04:20) TwinThread’s AI system transformed quality control at Colgate’s pet food division, analyzing sensor data to shift from co-pilot support to full closed-loop automation.
• (06:45) Udstuen defines industrial AI as a full-stack ecosystem—blending generative and traditional methods—requiring robust architecture for real-world integration.
• (08:47) TwinThread ensures data security with one-way data flows, isolated language models, and client-hosted deployments, preserving control and functionality.
• (11:21) Erik’s early work in neural networks for pulp manufacturing set production records; today, lower AI deployment costs unlock access across industrial sectors.
• (15:19) Udstuen sees AI enabling fewer engineers to manage more sites via centers of excellence and predicts future applications in product design and material science—all within secure, IP-safe frameworks.

Ayna is a premier advisory and implementation firm in the industrial technology space, leveraging a team of experienced leaders to help companies and investors drive performance improvement and value creation. The host of this episode is Anya’s Parthesh Shastri.

For More Information

Erik Udstuen LinkedIn

TwinThread

Ayna.AI Website

Parthesh Shastri LinkedIn

How are clean technologies reshaping industrial sustainability strategies?

In this episode, Ayna’s Mohit Jaju speaks with Bryan Siow, VP of Corporate & Business Development at Elessent Clean Technologies, on the realities of clean tech adoption. With 22 years of experience across ExxonMobil, McKinsey, and Halliburton, Siow shares how regional regulations and economic incentives shape implementation.

He discusses Elessent’s advanced technologies in sulfuric acid production, mist elimination, and green hydrogen, along with his strategic approach to growth—leveraging both vertical integration and horizontal expansion. Siow also explores the shift from electron-side to molecule-side clean tech investments and offers insights on navigating market volatility with long-term discipline and operational flexibility.

Bryan Siow serves as Vice President of Corporate and Business Development at Elessent Clean Technologies, leading strategy, business development, and M&A . With 22 years of experience across ExxonMobil, McKinsey & Co, and Halliburton—where he most recently served as Country Manager of Specialty Chemicals in Saudi Arabia. His career encompasses diverse sectors including upstream, downstream, chemicals, and oilfield services, with experience working alongside IOCs, NOCs, and governments across North America, the Middle East, Asia, and Europe. Bryan holds a Chemical Engineering degree from the National University of Singapore and an MBA from the University of Strathclyde.

Discussion Points

• (03:42) Clean tech adoption demands both innovation and economic alignment, ensuring sustainability efforts support business realities.
• (09:06) Elessent’s strategy blends vertical integration with horizontal expansion, unlocking new market opportunities in clean tech.
• (13:29) Investment is shifting from renewables to industrial process transformation, with rising interest in green hydrogen, SAF, and carbon capture.
• (19:08) In volatile markets, long-term investment discipline and operational agility are key to navigating uncertainty.

Ayna is a premier advisory and implementation firm in the industrial technology space, leveraging a team of experienced leaders to help companies and investors drive performance improvement and value creation. The host of this episode Mohit Jaju is President at Ayna.

For More Information

Bryan Siow LinkedIn

Elessent Clean Technologies

Ayna.AI Website

Mohit Jaju LinkedIn

How can manufacturers establish digital authority without disrupting traditional distribution?

In this episode, Nidhi Arora, Vice President, Ayna, talks with Paul Miller, former head of global e-commerce at Grainger, who helped turn it into a digital powerhouse. From CD-ROM catalogs to advanced e-commerce platforms, Miller shares how Grainger embraced digital tools to enhance customer engagement. He explores the evolving manufacturer-distributor dynamic and why manufacturers must take charge of their digital presence. As tech-savvy professionals reshape the workforce, Miller highlights a step-by-step approach to digital adoption that delivers real results.

Paul Miller led Grainger’s e-commerce expansion, making it one of the largest industrial digital platforms. His expertise in customer-centric digital strategies has been pivotal in Grainger’s transformation and broader industrial digitalization.

Discussion Points

• (00:00) Grainger’s early digital adoption and customer focus fueled its e-commerce success. Paul Miller shares key lessons.
• (12:04) B2B can learn from B2C—merchandising and tech help overcome skepticism and drive digital adoption.
• (17:10) Manufacturers must own their digital presence to stay competitive in an evolving market.
• (26:24) Industrial tech is rapidly evolving—Chicago event will explore key digital transformation trends.

Ayna is a premier advisory and implementation firm in the industrial technology space, leveraging a team of experienced leaders to help companies and investors drive performance improvement and value creation. The host of this episode Nidhi Arora is Vice President of Content & Marketing at Ayna.

For More Information

Paul Miller LinkedIn

Grainger

Titanium Economy

Ayna.AI Website

Nidhi Arora LinkedIn