If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.

Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You’ll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.

In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there’s something in here for you.

We all can learn from Hallmark.

👉 Subscribe so you don’t miss Part 2 next week—where we’ll dive even deeper into how emotional connection drives real business results.

For more information, visit:

• www.worldinnovators.com
• www.hallmarkbusinessconnections.com

#B2BMarketing #RelationshipMarketing #HallmarkBusiness #B2BLeadership #HumanConnection #MarketingWithHeart #IndustrialMarketing #WorldInnovators #MarketingStrategy

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.

You’ll hear how to:
• Identify the right audience based on your best customers
• Increase visibility using trusted industry-specific channels
• Improve lead capture on your website with clear messaging and helpful resources
• Build relationships with consistent, value-based content
• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean team

Whether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.

Timestamps:

• 00:00 Introduction and Personal Update
• 00:33 The Importance of Leads
• 01:12 Identifying the Right Audience
• 02:47 Increasing Visibility
• 07:35 Improving Lead Capturing on Your Website
• 09:57 Building Relationships
• 13:08 Leveraging AI Tools for Consistency
• 15:15 Conclusion and Recap

If you found this episode helpful, please subscribe to the B2B Marketing Excellence Podcast and leave a rating so others can find it too.
Visit our YouTube channel for practical How-To videos, and explore our website at https://www.worldinnovators.com for more actionable steps to help you reach your goals.

We're here to inspire success in everyone around us.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Real Ways I Used ChatGPT to Save Time & Stay Sharp-

On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that’s exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.

That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over the past week to stay sharp, save time, and better support clients.

You’ll hear how I used ChatGPT to:
• Research prospects and uncover insights that led to more personalized outreach
• Compare LMS platforms to guide a client’s decision
• Refine an article for an industry publication to sound more helpful, not salesy
• Align branding visuals and promotions for a consistent message
• Explore topics like stem cell therapy to stay informed and sharp

3 Actionable Steps to Try This Week:

1. Use it for research: Ask ChatGPT to break down a company, audience, or trend in plain English.
2. Test it on something small: Try rewriting one email or LinkedIn post — you’ll be surprised how much time it saves.
3. Build it into your prep routine: Whether you’re heading into a meeting or presentation, let ChatGPT help you get clear and confident.

At World Innovators, we believe in sharing what actually works — not what sounds trendy. If you're ready to explore how AI can work in your world, subscribe to the B2B Marketing Excellence & AI Podcast so you don’t miss an episode.

We also invite you to:

• Check out our YouTube Channel for step-by-step how-to videos
• Visit our website for more tactical tips and ideas
• Or email me directly at dpeterson@worldinnovators.com — if you’ve discovered a new way to use ChatGPT, I’d love to feature it!

Let’s learn together and help each other succeed — one smart strategy at a time.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!