Everyone wants to know why an author writes a certain book. For Brandon Coleman Jr, it is all about caring and sharing. In this episode, he tells you why he wrote his much-anticipated book, Brand ON! He shares how God inspired him to help those who may, or may not, have access to great brand counsel. Learn why he believes his sole purpose is to help you achieve yours and how you can benefit from his many free resources. Learn why after five decades leading thousands of strategic branding projects, he wholeheartedly believes brand alignment is your most valuable asset. Help Brandon continue to help others by buying his new book today!!

————

Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

————

Transcript (with chapter marks)

00:00:59 It’s a Big Day

Brandon Coleman Jr: Today is a big day in my life. Today is the day my first book is officially published. Yep, you can now go buy it on Amazon and pretty much any good bookstore. It helps keep the podcast going!!

00:01:46 WHY did you write this book?

Brandon Coleman Jr: We committed 50% of our firm time to non-profits one way or the other. We were committed to giving since the day we opened our doors in 1980 and

have given ever since.

00:03:48 Why I wrote the book

Brandon Coleman Jr: So God says, “Hey, now you can help them.” So He inspired me to generously share my half-century of valuable insights and experiences with entrepreneurs everywhere.

00:04:09 Why I wrote the book

Brandon Coleman Jr: So, I have embarked upon what I call a “Philanthropic Experience Transfer” to share the incredible stories that have shaped my journey and created success

for hundreds of clients, all at no charge.

00:05:00 Why I wrote the book

Brandon Coleman Jr: I wrote this book to help ALL entrepreneurs. The 33 million plus small businesses that anchor America. If you are a small to medium business, a franchisee, a start-up, a solopreneur, or are just thinking about investing in a business, it is my desire to help you succeed, and brand alignment is THE KEY.

00:05:23 The Definition of Brand

Brandon Coleman Jr: In Brand ON!, you will learn that my definition of BRAND is simple but powerful. “A brand is a promise wrapped in a delivery.” I crafted that definition in 1980 and have not found a better one since.

00:06:57 The Bottom Line

Brandon Coleman Jr: The client stories are real, and you will learn from each one of them. They are not about Fortune 500’s, but the handful of smaller businesses we were able to help along the way.