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The Brand ON! Show

The Brand ON! Show

By: Brandon Coleman Jr
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Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential.

Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”

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Episodes
  • R Blank: Science, Simplicity & the Brand Built to Protect

    R Blank: Science, Simplicity & the Brand Built to Protect
    Jun 24 2025
    R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in real research, solving a real problem. From rejected trademarks to Amazon strategy to acquiring a digital well-being brand, R shows what it takes to lead with purpose—and keep your Brand ON.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow R BlankR Blank is the CEO of Shield Your Body, whose mission it is to Make Technology Safer. With hundreds of thousands of customers in over 30 countries, and having been interviewed on platforms ranging from ABC television to ElectricSense, R is an internationally followed expert on issues of EMF, health and safety. He was inspired to create SYB when he co-authored the best-selling book, ‘Overpowered’, with his father, Dr. Martin Blank, one of the world’s leading EMF scientists. He has degrees from Columbia University and UCLA.Website: https://shieldyourbody.com | https://bagby.co ————Transcript (with chapter marks)00:01:40 Defining EMFR Blank: EMF stands for electromagnetic frequency, also called electromagnetic radiation. It's a form of energy that's created by electrical and magnetic forces, as the name suggests… Everything that runs on power, like electrical grid or even batteries and anything that communicates wirelessly, like you said, cell phones and Wi Fi, all these forms of EMF. We call them non-ionizing EMF. 00:07:00 Battling Misleading ScienceR Blank: In fact, one of the parts that I am really proud of are the two chapters on the business aspects of EMF science. So it's not just an overview of what the science tells us. It's also a deep dive into how the corporations are manipulating the science, right? … there's a lot of that money going into the research, and so they're, they're kind of flooding the zone with misleading science. … even governments recognize that there are dangers to this type of radiation.00:17:01 Solutions, Solutions, SolutionsR Blank: I didn't have to worry about making people problem-aware, because the people finding me were already problem-aware, and I just had to give them confidence that the solution was a good one.00:18:28 Building TrustR Blank: EMF protection is a niche that is filled with a ton of snake oil and and there's absolutely no regulations about it. And they'll say, buy this pendant, and your whole body is protected. Or buy this stone, or buy this cream, and everything's fine. And so building a trust that we know what we're talking about and our stuff really does what it claims it does, that is critical.00:20:13 Science-Driven ProductsR Blank: In terms of building trust through the website, we have always tried to make prominent the lab testing data, because my products offer EMF protection, that is called shielding. What that means is it actually blocks and deflects radiation, which means you can measure how effective it is at blocking and deflecting radiation. 00:25:25 Complimentary CompaniesR Blank: A lot of people use their phones as an alarm clock. So if you're telling them, keep your phone out of the bedroom, they'll say, I need it for an alarm clock. And I say, “No, here, use this instead.” It helps push the message, the key message of shield your body, without talking about EMF radiation at all.
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    35 mins
  • Brandon’s episode on BeatiDudes: The Real Story Behind Brand ON!

    Brandon’s episode on BeatiDudes: The Real Story Behind Brand ON!
    Jun 17 2025
    In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction into a multi-million dollar success to navigating setbacks with prayer and integrity, Brandon shows what happens when faith fuels strategy. This isn’t theory. It’s an action. Want a brand—and a life—that stands for something? Tune in, get intentional, and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow The BeatiDudes PodcastEpisode Link: https://www.thebeatidudes.com/episode/brand-on-for-christ-brandon-coleman-jr-episode-229 Website: https://www.thebeatidudes.com/ LinkedIn: https://www.linkedin.com/company/the-beatidudes/ YouTube: https://www.youtube.com/channel/UCtjzmqtBTNaZpzTEhiJPYFw Facebook: https://web.facebook.com/TheBeatiDudesPodcastInstagram: https://www.instagram.com/beatidudes/ ————Transcript (with chapter marks)00:06:15 Order Brand ON! The BookBrandon Coleman Jr: We are looking at the new book “Brand ON!”, which was blessed yesterday to receive a silver award from the Non-fiction Writers Association, and it is an Amazon Best-Seller - not bad for a couple of months on the market… We're very, very blessed. First Book.00:09:04 The Essence of Brand ON!Brandon Coleman Jr: Brand ON! is when you exceed that. Brand ON! is when you create a wow factor, when you create that surprise that the customer was not expecting… It just creates a lasting value that catapults the financial worth of organizations and brands. A brand is a promise wrapped in a delivery and brand alignment, just making sure you deliver that day in and day out and don't miss a beat.00:16:24 Standing Out in the Brand IndustryBrandon Coleman Jr: It's a fun business that I've been in for 50 years- challenging. You have to be willing to be the best of the best in the brand world. You have to be willing to speak some really hard truths. Trust me, I've had enemies out there because they didn't hear what Jack Nicholson said, “you can't handle the truth.”00:29:16 Raised in a Family of FaithBrandon Coleman Jr: I was brought up in a family of faith. I'm blessed. I've had a dad who's a Hall of Fame high school basketball coach in Houston, and was strong to the faith, also my mom, and just the whole family. 00:37:04 A Message From GodBrandon Coleman Jr: We were developing the first Greyhound racetrack in Houston, in LA Mart, Texas, right outside of Houston. It's a multi-million dollar deal… We worked for two or three days putting together a proposal, starting to get ready. And God just like I remember sitting in front of the fireplace and at night praying for the presentation before the holidays, and God said, “Everything about a greyhound racetrack is about taking poor people and old people scamming their money from them, and having them spend it in ways. I don't want them spending it.”00:47:24 She’s The OneBrandon Coleman Jr: I'm married to an amazing, amazing one, one of the few women to ever be named a distinguished alumni Texas A and M, awesome. She was the first female chairman of the 12th Man Foundation. She's beautiful. She was a diamond darling. And her heart and her love for the Lord's way bigger than all that.00:53:14 What It Means to be a GrandparentJeff Schiefelbein: As a grandparent, you're giving a promise that shows up in the delivery.
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    55 mins
  • The Top 5 Questions: Entrepreneurs Ask

    The Top 5 Questions: Entrepreneurs Ask
    Jun 10 2025

    You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your brand back? With five decades of no-fluff consulting under his belt, Brandon lays it out plain: alignment isn’t a tactic, it’s a business strategy. Want trust, growth, and market impact? Start by asking better questions—and turning your Brand ON!


    ————


    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————

    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


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    Transcript (with chapter marks)


    00:01:25 Where Perception Meets Reality

    Brandon Coleman Jr: The top five questions entrepreneurs ask about the power of brand alignment, number one: What is brand alignment? Brand alignment is where perception meets reality throughout the entire customer journey. Remember that a brand is a promise wrapped in a delivery. So that includes everything related to your enterprise and how it relates to your market.

    00:03:16 Getting Close Counts

    Brandon Coleman Jr: Number two, why is brand alignment important? ... Remember, brand alignment is the one element of branding that has not changed in 50 years, and in my opinion, never will. That is the cause. It is about the holistic approach to presenting every single facet of your enterprise in a way that meets or exceeds your market's expectations. Few can accomplish it, but getting close counts.


    00:04:44 Aligned Brands Earn More

    Brandon Coleman Jr: People enjoy buying from brands that feel right, that make it easy, that encourage you to engage, and in the end, aligned brands see faster revenue growth and increased profitability.


    00:05:00 Do I Need To Be An Expert?

    Brandon Coleman Jr: Number three, how do I begin assessing my own business's brand alignment without paying a big-time professional brand strategist? … Sometimes founders get lost in their own forest, and they can't see what's really going on with their brand. That's very common. In fact, I would estimate 50% of my clients over the last 50 Years knew the answer. They just needed clarity and confirmation.


    00:07:14 No Silver Bullets

    Brandon Coleman Jr: Number four, well, I'll get this question a lot. What is the silver bullet to getting your brand into alignment? Well, first, there is no silver bullet, no one-size-fits-all.


    00:07:59 Alignment Takes Time

    Brandon Coleman Jr: Number five, how long does it take to get my brand into alignment? Well, typically anywhere from 3 to 18 months, depending on the complexity and size of your enterprise and the challenges ahead. Who's leading your project is the most important decision you'll make.
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    12 mins
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