The Brand ON! Show

By: Brandon Coleman Jr
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  • Summary

  • Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential.

    Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs

    Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs
    Feb 18 2025
    Too many solopreneurs and small agencies are stuck in the trap of overworking and undercharging, making it harder for them to help entrepreneurs. Pia Silva flipped the script. In this episode of The Brand ON! Show, we get real about why branding is a challenge to so many small firms and their clients. Pia breaks down how she built a brand that attracts bold clients, why “free proposals” are a waste of time, and how to charge what you’re actually worth so you can take care of your clients. Plus, a wild rebranding story that made even Merrill Lynch take notice. If you want to scale smart, not struggle, hit play.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Pia SilvaPia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She’s a TEDx speaker, host of The No BS Agency podcast, and the author of Badass Your Brand.No BS Agencies is the only training program for 1-2 person branding agencies looking to scale profit and freedom without employees. We teach a unique model of Lead Products and Intensives, ensuring every client interaction reinforces your expertise. Your process—from the first call to ongoing engagement—should establish you as a leader. We’ve built ours to do just that, making clients feel heard, seen, and valued—insights that apply to any service business.Website: https://www.nobsagencies.com/ Instagram: https://www.instagram.com/pialovesyourbiz/ Facebook: https://www.facebook.com/pialovesyourbiz Youtube: https://www.youtube.com/@pialovesyourbiz LinkedIn: https://www.linkedin.com/in/piapiasilva/ TikTok: https://www.tiktok.com/@pialovesyourbiz Pia book: Badass Your Brand https://go.nobsagencies.com/podcast-gift-audio-book/ ————Transcript (with chapter marks)00:09:08 Edgy Branding that Makes a DifferencePia Silva: Some people would go, why wouldn't you want to be Best Of All Design? .. Our clients see us, and they smile. They get it. They want more. And I thought we were going to attract a lot of really edgy businesses. Totally wrong. We attracted lawyers, financial planners, all of these really straight-laced industries who wanted what we had. 00:11:22 Daring to be Different WorksPia Silva: The owner said to me, I can't say that, that's not appropriate. And I kind of pushed her. I said, But, but you want to be different. You have to actually be different. You can't just say we're different, but we look exactly the same and sound exactly the same. 00:22:02 Charging What You’re Worth…if You’re Worth ItPia Silva: For people who feel too insecure in the first couple of times to charge for it because you're really not sure if it's worth it, then I would say “Hey, pay me. And if at the end of this you don't feel like it was worth the money, I'll refund it, no questions asked.”00:24:05 Charging What You’re WorthBrandon Coleman Jr: here's the deal, we're gonna charge you 350k or give us 10% of your growth, and you have no upfront money. Try that on a client one time. I promise you every single time, they'll take the fee. We'll take the fee we did. We did it hundreds of times, and it's because we know we're gonna knock it out of the park.00:29:01 Defining a Badass BrandPia Silva: When I wrote my book, badass your brand, I defined a badass brand as opposed to a regular brand. I defined a badass brand as having two critical characteristics… One it magnetically attracts ideal clients and actually repels everyone else… And two, you can charge more than the competition and still win the business.
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    41 mins
  • Guest Jacob Cass: Brand Strategy Isn’t Just a Logo – It’s Everything!

    Guest Jacob Cass: Brand Strategy Isn’t Just a Logo – It’s Everything!
    Feb 11 2025
    Most people think branding is just about a slick logo and a catchy name. Wrong. This episode of The Brand ON! Show gets real with Jacob Cass—brand strategist, designer, and the guy who went from making logos to shaping entire businesses. We’re diving into why branding is more than aesthetics, how to spot when a brand is off, and what it takes to build one that actually works. Plus, the cautionary tale of a fried chicken place that lost its way (and lost Brandon as a customer). Want to make sure your brand stays ON? Hit play.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Jacob CassJacob Cass is a multi-faceted brand designer, strategist, educator, podcaster, and business coach. As the founder of JUST Creative, he has helped businesses—from global giants like Disney and Nintendo to small and medium-sized brands—stand out through branding, strategy, and design. With over 17 years of experience, a Bachelor of Visual Communication, and a Brand Master Certification, Jacob’s work has earned numerous awards and over 80 million website views. He co-hosts the JUST Branding Podcast, runs the Exponential Creatives coaching community, and recently launched The Brand Builders Alliance™, a membership program designed to empower brand builders. His insights have been featured in TEDx, Entrepreneur, and Forbes, and Yahoo! recognized him as the Best Brand Coach.Website: https://justcreative.com/ Media Contact Page: https://justcreative.com/contact-me/media Branding Briefcase (Free Bundle): www.brandingbriefcase.com Brand Builders Alliance Membership: www.JoinBBA.com ————Transcript (with chapter marks)00:02:03 Jacob Cass’ Background and AchievementsJacob Cass: I was a graphic designer for many years that turned into a focus on logo design, and then that turned into identity design and then into brand strategy. And then from there, I kind of transformed into a coach for creatives and helping them level up as well.00:04:33 Jacob Cass’ Learning About StrategyJacob Cass: And then someone introduced me to brand strategy, and that's where my head blew off… I did not know anything about brand. I was like, I was just doing the surface level stuff. However, if you really want to work strategically and grow a brand from the ground up in a much more nuanced way, that's where strategy comes in.00:09:26 Jacob’s Company - Just CreativeJacob Cass: My firm, Just Creative, has a mascot called Pinky, a low-poly 3D flamingo. Our saying is 'Stand the flock out.' It’s not just a tongue-in-cheek phrase but about standing out authentically in the marketplace. The flamingo makes our brand memorable. I didn’t have it from the beginning—it’s a recent, natural progression.00:19:51 Client Success StoriesJacob Cass: A recent client, an executive coach, was brilliant at her job but had a brand that didn’t reflect it. Her company, EMR Consulting, even had an acronym she didn’t know the meaning of. Through workshops, we discovered her fiery personality, but 'Fiery' felt too harsh. Instead, we landed on 'Bright and Brilliant'—a name that resonated so deeply, she cried. The new identity, with bold yellow branding and a sun logo, now stands out in a sea of corporate blues and grays, making her unforgettable."00:34:10 Client Success StoriesBrandon Coleman Jr: A business gets one mind space amid the 10,000+ brands we see daily. To stand out, you must find and reinforce a single defining element—like we did for our clients—through every touchpoint of your brand.
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    48 mins
  • Jeremy Miller: Use Sticky Branding to Own Your Market

    Jeremy Miller: Use Sticky Branding to Own Your Market
    Feb 4 2025
    Brandon Coleman Jr teams up with Jeremy Miller, president of Sticky Branding, to drop powerful insights on how brands thrive—or dive—in today’s cutthroat market. Hear Jeremy’s story of rebranding his family business to survive the 2008 recession, sparking a career as a global branding expert. Together, they tackle customer connection, the evolution of sales and marketing, and how AI is shaking up branding. Jeremy shares his game-changing Sticky Branding framework and previews his "Simple Clarity" course—60% off with code "BrandOn." Don’t miss this chance to sharpen your brand’s edge and own your market!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Grab the chance to discover Jeremy’s game-changing Sticky Branding frameworkstarting Feb 3: Simple Clarity: Get Customers to Instantly Understand and Want Your Brandhttps://maven.com/stickybranding/simple-clarity Use PromoCode “BRANDON” for 60% off.————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Jeremy MillerAbout Jeremy Miller:Jeremy Miller is the president of Sticky Branding. He shows organizations of all sizes how to stand out, attract customers, and grow remarkable brands.Jeremy is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name.Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.Sticky Branding: Making your brand your most valuable sales asset. Website: https://stickybranding.com LinkedIn: https://www.linkedin.com/in/jeremymiller/ ————Transcript (with chapter marks)00:03:57 Jeremy Miller’s BackgroundJeremy Miller: My dad gave me the best advice of my career, and it's been transformative ever since. He said, “It's not about the business you've built, it's about the business you're building. What are we going to build next?”00:10:01 The Evolution of Branding 1Jeremy Miller: Positioning is the most action oriented topic of marketing and branding possible. It's not about what you say. It's about what is the actions and intent that you take to assert yourself, to own the niche that you want to play in00:10:01 The Evolution of Branding 2Brandon Coleman Jr: You are Brand On! Jeremy, you nailed it. Because branding and marketing are not the same. They are not and the tactics change daily. Branding, brand alignment is evergreen. The tactics in marketing are not.00:17:20 The Importance of Customer Intimacy and RelationshipsJeremy Miller: Customer intimacy, I think, is truly where you can differentiate your business, because when your customers know you, like you and trust you, they'll call you first. They'll choose you first. 00:27:04 The Role of Marketing and Sales in Branding Jeremy Miller: 55 year old sales guys used to be put out to pasture. Now they are in incredible demand. I'm hiring them constantly now because they can do something that a Gen Z millennial sales person cannot - just simply on experience.00:38:08 Jeremy Miller’s Final ThoughtsBrandon Coleman Jr: Take that one. Take a nice whiskey by a fireplace. You sit there and contemplate on that one, because everything about what you do upfront, sales, marketing, whatever packaging, production is your promise, but at the end of the day, it's that customer experience, and you've got to deliver it.
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    40 mins

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