Episode 90: Behind the Scenes of Our Latest Launch

In this episode of The Pursuit of Badasserie, we take you on a deep dive into the intricate and chaotic world of our recent live launch for one of our signature programs, the Badass Amplifier (the BA). If you ever wanted an unfiltered look at the extensive preparations, strategic decisions, and real-time adjustments that are a part of an intensive three-week marketing campaign, then this is your podcast. We discuss the effectiveness of our strategies, the obstacles we encountered, and the valuable lessons we learned along the way. This candid conversation is packed with insights for anyone interested in the nitty-gritty of successful product launches and the realities of hyper-focused selling. Let’s get after it!

In this episode, we discuss:

Introduction to the Launch

• Overview of the Badass Amplifier (BA) program

• Explanation of what a launch is in the context of a marketing campaign

The Launch Experience

• Behind the scenes of the live launch process

• The intensive three-week marketing campaign

• Strategies used across 18 social media platforms

Marketing and Sales Strategies

• Differences between this launch and previous ones

• The role of hyper-focused marketing and sales

• Impact of investing in Jasmine Starr’s “Your Best Launch Ever” program

Team Dynamics and Support

• Contributions of team members during the launch

• Transition to the Kajabi platform for the BA program

• Managing other business activities simultaneously

Key Learnings and Takeaways

• Personal sacrifices and concessions during the launch

• Importance of tracking and analyzing results

• Adjustments for future launches, including affiliate support and email platform preferences

Success Metrics and Results

• Registration and attendance numbers for master classes

• Email open and click-through rates

• Conversion rates and overall success of the campaign

Personal Reflections

• Amanda’s experience with social interaction and managing energy

• Lynn’s learnings on supporting affiliates and platform preferences

Future Plans

• Excitement and plans for the next launch

• Continuous improvement and learning from each launch

• The philosophy of launching before everything is perfect

Tune in to hear our candid reflections on the launch journey, the highs and lows, and our plans for future successes (SPOILER ALERT)!

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