In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.

They discuss:

• Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.
• The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.
• A recent Co-op and DEMOS event that explored how social mobility drives innovation and business growth in the UK. It’s aligned with the vision of Socially Mobile.
• CommsHero in Leeds featuring sessions on internal communications and sustainability and a powerful talk by Socially Mobile graduate Karl Connor.
• UK government research that sets out the impact of late payments on SMEs and potential solutions.
• A new PRCA report called Pitch Forward which concludes that the pitch process is broken and recommends greater transparency in the client-agency relationship and sales process.

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media.

They discuss:

- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands

- Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business

- The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech

- Imperfection in the journey to growth

- Talent as the engine to a business and the importance of creating a culture of trust and empowerment, with strong communication at the core

- The IoD offering a network of like-minded business owners and as a source of professional development around company direction

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.

• Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the way
• Culture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each year
• The abuse of power and influence within the creative industries continues to silence victims. Better governance is needed and compromise agreements should have little to no role in practice
• Labour has faced criticism for its lack of vision. It’s also under attack for gifts-in-kind. The optics are poor for a government that promised integrity
• We’ve various projects underway focused on technology within practice, alignment with management, and agency growth and resilience. Give us a shout if you’d like our support and advice too.

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media