In this episode, Geoffrey Perez, Head of Luxury at Snap Inc., shares how luxury is evolving beyond products into experiences, emotions, and deep cultural relevance. He explains how new generations seek meaning, personalization, and emotional value, not just status or objects. With his experience leading luxury partnerships at Snapchat, Geoffrey breaks down how digital platforms offer new ways for brands to build intimacy, craft narratives, and create immersive moments that resonate with younger audiences.

He explores how technology allows luxury brands to stay human and personal at scale, how AR is redefining brand interaction, and why exclusivity is no longer just about scarcity, but about relevance and timing. Geoffrey also reflects on the importance of brand purpose, cultural sensitivity, and the art of crafting desire in a fast-moving digital world.

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TL;DR

• Ines talks about her collaborations where creativity thrives within clear constraints. She values working with teams that respect her artistic vision, balancing freedom with specific direction.

• Her projects explore blending physical face wear with augmented reality (AR), creating a unique fusion of 3D makeup and digital experiences. Ines worked on both the physical design and AR elements to make the two worlds interact seamlessly.

• AR makeup allows for new forms of self-expression, enabling people to explore different identities digitally. It offers more freedom compared to traditional beauty standards, allowing people to experiment without physical boundaries.

• Ines envisions a future where AR makeup could be featured at high-profile fashion events, with both physical and digital beauty merging for immersive, forward-thinking experiences.

• The evolution of AR technology and social media platforms is shaping the future of beauty, making new forms of creative expression possible, and opening up opportunities for innovative collaborations.

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Sign up for our ⁠⁠⁠⁠⁠⁠⁠Weekly Beyond Luxury Substack⁠⁠⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ for even more insights and inspiration.

In this podcast episode, Ines Alpha, a leader in the world of 3D makeup and augmented reality, shares insights into her creative journey, particularly her collaboration with Studio Halia. Ines discusses how she blends the physical and digital realms, emphasizing her passion for constraints in design that lead to true innovation. She highlights her work where physical face wear and makeup are enhanced by AR, allowing users to customize their appearance in real-time. Ines explains the importance of collaborating with expert teams to push the boundaries of what’s possible in AR, especially in creating highly interactive and personalized digital makeup experiences.
She also touches on the community aspect of her work, explaining how AR allows people to explore new identities and self-expression, often in spaces where traditional self-presentation might be limited. Looking ahead, Ines reflects on the future of augmented reality in major beauty and fashion events, foreseeing a shift where digital transformations will be just as prominent as physical ones. As technology evolves, she envisions a growing connection between the digital and physical worlds, with new opportunities to create more immersive and expressive experiences for her audience.

Want to stay ahead of the curve?

Sign up for our ⁠⁠⁠⁠⁠⁠⁠Weekly Beyond Luxury Substack⁠⁠⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ for even more insights and inspiration.