Beyond the Brand

By: Business Alliance Incorporated
Listen for free

  • Summary

  • Welcome to Beyond the Brand, the podcast that takes you behind the scenes of franchise ownership, uncovering the real stories, strategies, and successes that fuel the industry. Brought to you by Business Alliance, Inc. (BAI), this show dives into the journeys of franchisees, franchisors, and industry experts, offering valuable insights into what it truly takes to build and grow a thriving business.

    Each episode unpacks topics like franchise development, marketing, leadership, and operational excellence, giving you the tools and knowledge to make informed decisions—whether you're an aspiring entrepreneur, an experienced franchisee, or a business broker looking to connect the right people with the right opportunities.

    Join us as we go Beyond the Brand to explore the business models, mindsets, and moves that turn franchises into success stories. Subscribe now and take your franchising knowledge to the next level!
    © 2025 Beyond the Brand
    Show more Show less
Economics Leadership Management & Leadership
Show more Show less
Episodes
  • Building a Billion-Dollar Brand: Brian Scudamore’s Franchise Journey

    Building a Billion-Dollar Brand: Brian Scudamore’s Franchise Journey
    Mar 11 2025

    In this episode of Beyond the Brand, we sit down with Brian Scudamore, founder and CEO of 1-800-GOT-JUNK and O2E Brands. From starting with a $700 pickup truck to scaling a $600 million franchise empire, Brian shares his incredible journey, the challenges of franchising, and the secret sauce behind building a strong brand culture. He dives into the lessons learned, the importance of finding the right franchise partners, and why people are the foundation of every successful business. Whether you're a franchise broker, entrepreneur, or just curious about what it takes to grow a powerhouse brand, this conversation is packed with insights you won't want to miss!
    Show more Show less
    26 mins

What listeners say about Beyond the Brand

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available