I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Today’s guest is a powerhouse in publishing and marketing, known for her ability to transform ideas into best-selling books and compelling brand stories. A writer whose stories emanate from market research, she’s “part word nerd and part data junkie.” With decades of experience as a professional writer, market researcher, marketing strategist, higher-education expert, book author, keynote speaker, executive coach, and owner of a collaborative publishing company, she brings a unique blend of expertise to every project she undertakes. She is a trusted guide who works with authors of business books, memoirs, and creative nonfiction, helping those authors navigate the complexities of writing and publishing with integrity and insight. Her passion for storytelling extends “beyond books” to all forms of marketing and communications; she works with world-class organizations to craft memorable brand narratives that resonate with customers and drive results to the bottom line. As the President and Founder of Silver Tree Communications, she gathers and leverages data-driven insights to help businesses achieve profitable growth and stay ahead of market trends. A prolific author, she has written three successful books — the first, a poetry collection emanating from her early career as a college English professor; the second, entitled "Think Like a Marketer," which debuted in the top 1% of all business marketing books on Amazon; and the third, entitled “Commencement,” which has positioned her as one of the most sought-after experts on the future of higher education. Her work has been featured in prestigious outlets like Forbes, NPR, CBS, NBC, Business Insider, the Chronicle of Higher Education, CEO World magazine, and Harvard Business Review. She recently spoke at SXSW EDU, one of the most prestigious speaking venues in the world. Her dedication to clients is unwavering. She helps produce high-quality books and empowers others to confidently share their stories and insights with the world. Today, she is here to share some wisdom on the intricacies of publishing and how to leverage marketing strategies for long-term success. Please join me in welcoming Kate Colbert. In this episode, we discuss: 💼 Expert Insights: She shares success stories of authors who gained speaking opportunities and business inquiries post-publication, using strategic marketing techniques. 🛡️ Avoiding Pitfalls: Kate warns against predatory publishing practices and emphasizes working with reputable partners to ensure a successful and stress-free publishing journey. 📈 Broad Distribution: Emphasizing bulk sales and accessibility, Kate and Robbie discuss distributing books beyond Amazon to platforms like Apple Books, Nook, Kobo, etc. Listen in to understand how strategic marketing, proper distribution, and speaking opportunities can elevate your authorship journey! 🌟📚🌐 Links Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Other Resources Listen to my episode with Dorie Clark. Learn more about South by Southwest (SXSW). Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Check out the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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