• HUB 395: AUTHOR PANEL - Morag Barrett, Rhodes Perry, Stacey Larsen
    Nov 7 2024
    Think writing a book will make you rich overnight? Think again. The path from penning a manuscript to becoming a successful author is filled with challenges and surprises (some fantastic and some not so much). Join us today as we explore the realities of being a business author. I met these talented authors through a Kindle Cross-Promotion campaign I organized with dozens of discounted business books for as low as 99 cents. Are you a business author? Sign up for a future campaign at www.BizKindlePromo.com. Today’s discussion will delve into the experience of being a business author and the benefits of publishing a business book. Let's hear from our amazing panelists and get their insights! With me today are three authors: Morag Barrett wrote “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!),” which has received ten awards, including the 2023 Literary Titan Book Award. Rhodes Perry wrote “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization,” which offers practical strategies and tools for creating a more inclusive and supportive workplace. It emphasizes the importance of fostering a sense of belonging and provides actionable steps for organizations to implement inclusive practices. Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader.” This book offers a transformative approach to leadership. Drawing parallels between leadership and dancing, it guides leaders to find their unique rhythm, reducing burnout and fostering authenticity in their leadership style. Please join me in welcoming Morag, Rhodes, and Stacey. In this episode, we discuss: 📝 Importance of Reviews: Book reviews are not just validation; they're an author's "love language" and a powerful marketing tool. Stacey shared her successful email campaign, interactive sessions, and the close ratio of star ratings to written reviews on Amazon. Robbie shared how he worked with Stacey to collect pre-publication reviews from her launch team, including an email nurture campaign and step-by-step guidance for posting reviews on Amazon. Rhodes emphasized the importance of knowing the purpose and audience for your book. His approach to integrating books with broader business goals is pure genius! Morag's book advisory board and early copy strategy highlight the importance of a structured, collaborative approach to book launches. Links for Morag Barett Morag Barett on LinkedIn, Instagram, and YouTube. www.skyeteam.com “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!)” “Cultivate: The Power of Winning Relationships” “The Future-Proof Workplace: Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose” Links for Rhodes Perry Rhodes Perry on LinkedIn, Instagram, and YouTube. www.RhodesPerry.com Imagine Belonging at Work podcast The Out Entrepreneur podcast “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Links for Stacey Larsen Stacey Larsen on LinkedIn. www.AuthenticEdge.com “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins
  • HUB 394: EXPERT INTERVIEW - Kate Colbert
    Nov 5 2024
    I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Today’s guest is a powerhouse in publishing and marketing, known for her ability to transform ideas into best-selling books and compelling brand stories. A writer whose stories emanate from market research, she’s “part word nerd and part data junkie.” With decades of experience as a professional writer, market researcher, marketing strategist, higher-education expert, book author, keynote speaker, executive coach, and owner of a collaborative publishing company, she brings a unique blend of expertise to every project she undertakes. She is a trusted guide who works with authors of business books, memoirs, and creative nonfiction, helping those authors navigate the complexities of writing and publishing with integrity and insight. Her passion for storytelling extends “beyond books” to all forms of marketing and communications; she works with world-class organizations to craft memorable brand narratives that resonate with customers and drive results to the bottom line. As the President and Founder of Silver Tree Communications, she gathers and leverages data-driven insights to help businesses achieve profitable growth and stay ahead of market trends. A prolific author, she has written three successful books — the first, a poetry collection emanating from her early career as a college English professor; the second, entitled "Think Like a Marketer," which debuted in the top 1% of all business marketing books on Amazon; and the third, entitled “Commencement,” which has positioned her as one of the most sought-after experts on the future of higher education. Her work has been featured in prestigious outlets like Forbes, NPR, CBS, NBC, Business Insider, the Chronicle of Higher Education, CEO World magazine, and Harvard Business Review. She recently spoke at SXSW EDU, one of the most prestigious speaking venues in the world. Her dedication to clients is unwavering. She helps produce high-quality books and empowers others to confidently share their stories and insights with the world. Today, she is here to share some wisdom on the intricacies of publishing and how to leverage marketing strategies for long-term success. Please join me in welcoming Kate Colbert. In this episode, we discuss: 💼 Expert Insights: She shares success stories of authors who gained speaking opportunities and business inquiries post-publication, using strategic marketing techniques. 🛡️ Avoiding Pitfalls: Kate warns against predatory publishing practices and emphasizes working with reputable partners to ensure a successful and stress-free publishing journey. 📈 Broad Distribution: Emphasizing bulk sales and accessibility, Kate and Robbie discuss distributing books beyond Amazon to platforms like Apple Books, Nook, Kobo, etc. Listen in to understand how strategic marketing, proper distribution, and speaking opportunities can elevate your authorship journey! 🌟📚🌐 Links Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Other Resources Listen to my episode with Dorie Clark. Learn more about South by Southwest (SXSW). Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Check out the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 mins
  • HUB 393: AUTHOR PANEL - Helene Cahen, Kate Colbert, and Sandra Long
    Oct 31 2024
    Writing a book can be a lonely experience, but it doesn’t have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line. Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It’s the latest you should start marketing your business book. I’ve created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors. This free resource is available at www.BizBookPublishingHub.com, which is also where you’ll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book. With me today are three authors: Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Helene, Kate, and Sandra. In this episode, we discuss: Sandra Long shares her strategy for creating a price sheet and simplifying the payment process to streamline bulk book orders, emphasizing the power of conversations to unlock bigger opportunities. Helene Cahen talks about juggling writing, marketing, rebranding, and website updates all at once, underscoring the need for planning and focusing on marketing from the very beginning. Kate Colbert highlights her successful promotional strategy, which involved giving away customized copies of her book to VIPs, leading to significant engagement and ROI. Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Kate Colbert Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com Biz Book Publishing Hub Founding Hub Partner “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 1 min
  • HUB 392: AUTHOR PANEL - Janice Litvin, Michele Molitor, and Yvonne Heimann
    Oct 29 2024
    As any author will tell you, there are so many unknowns when writing, publishing, and marketing your first business book. You should be very proud if you manage to get a book out of your head and into a format that can be purchased. Simply publishing is not really the goal though, right? That’s why I’m back with another author panel. Stay tuned for a frank conversation about the highs and lows of being a business author. All of these authors participated in one of my Kindle Cross-Promotion campaigns, during which business books are lowered to 99 cents. We all worked together to spread the word. Many books made it to the Top 10 in their categories, and 30% even hit #1 Best Seller. Today’s panel will dive into what it’s really like to be a business author and share some tips on how to make the journey easier. We’re here to learn from each other and find out how being part of a supportive author community can help. So, let’s hear from our amazing panelists and get some great insights into writing, publishing, and marketing your business book. Janice Litvin wrote “Banish Burnout Toolkit,” which offers practical strategies and tools for overcoming burnout and regaining balance in one's life. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Yvonne Heimann wrote “Mastering the Basics of ClickUp: Get Up and Running in No Time” which offers a practical guide to using ClickUp for better time management and project organization. Please join me in welcoming Janice, Michele, and Yvonne. In this episode, we discuss: 🔍 The Power of Reviews: Discover how reviews from potential prospects and referral partners can significantly boost your business growth, going beyond just friends and family feedback. 📣 Effective Review Strategy: Learn the importance of strategically soliciting professional endorsements and providing specific prompts for reviewers to elevate the quality and impact of your book reviews. 🎤 Marketing & Engagement: Uncover different marketing techniques such as leveraging speaking engagements, planning a book relaunch, and aligning promotional campaigns with key events like Black Friday or Amazon Prime Day. Listen in to discover why this episode is an absolute must for anyone looking to use their business book as a tool for growth, visibility, and making meaningful connections! Links for Janice Litvin LinkedIn, Instagram, and YouTube. www.janicelitvin.com “Banish Burnout Toolkit” Links for Michele Molitor LinkedIn, Instagram, and YouTube. www.michelemolitor.com “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better” Links for Yvonne Heimann LinkedIn, Instagram, and YouTube. www.askyvi.com Boss Your Business podcast “Mastering the Basics of ClickUp: Get Up and Running in No Time” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • HUB 391: EXPERT INTERVIEW - Elissa D. Hecker, Esq.
    Oct 24 2024
    I’m pleased to be interviewing one of our Biz Book Publishing Hub Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Today’s guest embodies the role of a trusted advisor for creatives, entrepreneurs, and businesses alike. A strategic thinker who understands the power of relationships, she approaches each client holistically, recognizing that they are more than just their legal challenges. Her mission is to help individuals and companies protect their ideas, grow their brands, and, most importantly, thrive. With a passion for the arts and entertainment industry, she not only navigates the complexities of copyright and trademark law but also guides startups and businesses in expanding their ventures. Known for her ability to creatively solve problems, today’s guest brings a wealth of experience across multiple fields, including intellectual property and business law, always working to empower her clients to make smart, informed decisions. A frequent lecturer, author, and industry leader, she has earned numerous accolades for her expertise. Her work is centered on making sure clients are protected, well-positioned, and able to confidently move forward in their careers and creative endeavors. Today’s guest is here to share her insights on the intersection of law, business, and creativity, and how to approach legal matters with a focus on long-term success and genuine collaboration. Please join me in welcoming Elissa Hecker. In this episode, we cover: Elissa explains why copyright registration is crucial for protecting your work. Discover how it empowers authors to sue for damages and enforce rights in federal court. Explore the differences between U.S. and European copyright laws, focusing on the contrast between economic rights and moral rights. Learn about the importance of non-disclosure agreements in protecting your ideas during collaborations and partnerships, along with practical advice on legal protections. Understand the financial dynamics of hybrid publishing, including various publishing services, and the importance of scrutinizing publisher agreements. Why listen? ✨ Understand your rights and protections as an author, from copyright registration to international law nuances. ✨ Gain practical advice on navigating collaborative projects safely. ✨ Learn the financial and contractual intricacies of hybrid publishing, ensuring you make informed decisions. ✨ Discover the importance of building supportive relationships within the publishing industry to achieve long-term success. Take advantage of this insightful conversation that ensures your journey as an author is protected and informed! Links LinkedIn www.eheckeresq.com Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins
  • HUB 390: AUTHOR PANEL - Gary Ware, Irma Parone, and Morgan Lim
    Oct 22 2024
    Write a book and become rich, right? Nope. There are many pitfalls between writing a book and becoming a successful author. Tune in to today’s author panel where we’ll chat about the ups and downs of being a business author. I got to know these authors while running a Kindle Cross-Promotion campaign, during which 77 business books were on sale for just 99 cents or $1.99 during Amazon Prime Days. We all worked together to spread the word. Many books made it to the Top 10 in their categories, and 30% even hit #1 Best Seller. I sold over 220 books, showing that our teamwork paid off. Today’s panel will dive into what it’s like to be a business author and what you can get from publishing a business book. Let’s hear from our amazing panelists! Gary Ware, author of “Playful Rebellion: Maximize Workplace Success Through The Power of Play.” Irma Parone, author of “WINX for Employees: The Problem-Solving Model to Unlock Workplace Success” and “WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees and Your Bottom Line.” Morgan Lim, author of “Unleashing the Power of Time: How to Optimize Your Sales Effort with a Time-Based Approach.” Please join me in welcoming Gary, Irma, and Morgan. Dive into another insightful episode of Biz Book Publishing Hub Podcast! This time, Gary Ware, Irma Parone, and Morgan Lim share their experiences of turning their business strategies into impactful books. Hosted by Robbie Samuels, this episode is packed with valuable advice for budding and experienced business authors. In this episode, we discuss: Gary Ware reveals how his book "Playful Rebellion" is a cornerstone of his business strategy, which aims to engage burnt-out professionals and emerging leaders. Gary Ware shares how he converted existing video content into a coherent, engaging book. Morgan Lim talks about how writing his book led him to formalize his sales methodology, opening doors to workshops and coaching opportunities. Irma Parone highlights her strategy to accumulate a significant number of book reviews, emphasizing the importance of early engagement and support. Tune in to this episode for a masterclass on integrating book publishing into your strategic business growth! 🎉📘 Links for Gary Ware Gary Ware on LinkedIn, Instagram, and YouTube. www.breakthroughplay.com “Playful Rebellion: Maximize Workplace Success Through The Power of Play” Links for Irma Parone Irma Parone on LinkedIn and Instagram. wwwparonegroup.com “WINX for Employees: The Problem-Solving Model to Unlock Workplace Success” “WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees and Your Bottom Line” Links for Morgan Lim Morgan Lim on LinkedIn. www.oppticsales.com “Unleashing the Power of Time: How to Optimize Your Sales Effort with a Time-Based Approach” Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • HUB 389: AUTHOR PANEL - Anne Bartolucci, Bill Soroka, and Geoffrey Klein
    Oct 17 2024
    The ups and downs of the author journey is best managed by being in a community of authors who can help you find your way. Left to figure it out on your own can feel overwhelming, exhausting, and lonely. If you need help, the Biz Book Publishing Hub has more than 50 experts ready to assist entrepreneurs in becoming successful authors. Check out this free resource at www.BizBookPublishingHub.com. Building an author community is one of the reasons I’m so excited to be interviewing authors about the lessons they learned along the way. Listen to this panel discussion to learn a nugget or two that will help you more confidently move from writing to editing to publishing to marketing your business book. With me today are three authors: Anne Bartolucci wrote “Better Sleep for the Overachiever,” a guide to creating a lifelong habit of healthy, rejuvenating slumber patterns to help you perform at your peak. Bill Soroka is the author of six books, five of which reached #1 Best Seller in at least one category during the last Kindle Cross-Promotion Campaign, including his latest, “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent.” Geoffrey Klein wrote “The Content Beast” a perfect guide for anyone who wants to learn about using story-driven content for effective content marketing. Please join me in welcoming Anne, Bill, and Geoffrey. In this episode, we discuss: 📚 📣 Book Benefits & Speaking Opportunities: Anne Bartolucci shares her insights on using books to attract clients and speaking gig opportunities, emphasizing the overlap between conferences and book content. 📚 💼 Financial Success & Lead Magnets: Bill Soroka highlights how a book can significantly impact your business, the importance of financial investment, and why incorporating lead magnets can boost sales of related products and services. 📚 🎥 Storytelling in Business Books: Geoffrey Klein advises on the power of storytelling to connect with readers in the business genre and emphasizes the importance of getting professional help to enhance a book’s quality and impact. Listen in to discover why authoring a book is more than just words on a page—it's a strategic tool for business growth, client engagement, and authoritative presence! Links for Anne Bartolucci LinkedIn and Instagram www.PsychUpAcademy.com www.SleepIntHealth.com and www.CeciliaDominic.com Anne Bartolucci, Founding Hub Partner “Better Sleep for the Overachiever” by Anne Bartolucci Links for Bill Soroka LinkedIn, Instagram, and YouTube. www.notarycoach.com All six of Bill’s books: https://amzn.to/4eODPHu Links for Geoffrey Klein LinkedIn and Instagram. www.ninedotsmedia.com TEDx talk: www.geoffreyspeaks.com www.ninedots.ai “The Content Beast” Other Resources Learn more about Booksprout. Learn more about Yet Another Mail Merge. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • HUB 388: AUTHOR INTERVIEW - Erin Hatzikostas
    Oct 15 2024
    Today’s guest is a trailblazer who has redefined what it means to lead with authenticity in the corporate world. A former corporate CEO turned professional pot-stirrer, she is the founder of b Authentic Inc. Her dynamic approach to leadership and commitment to eradicating workplace BS have made her a globally recognized speaker and coach. Her TEDx Talk was among the top 20 most viewed globally in 2021, and her best-selling book, “You Do You(ish),” has further cemented her reputation as a thought leader. With a career spanning over two decades, including a transformative tenure as CEO where she tripled earnings and revitalized employee engagement, she has shown that radical authenticity is not just an approach but a powerful strategy for success. Her latest book, “The 50% Rule,” unveils the creative shortcut that has helped her and many others go from underdog status to unmatched success in career and daily life. She is the co-host of the podcast b Cause Work Doesn’t Have to Suck, where she brings her offbeat and impactful insights to a global audience. Her thought leadership has been featured on ABC, CBS, Business Insider, Fast Company, and Well+Good. Please join me in welcoming Erin Hatzikostas. Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration! In this episode, we discuss: 📚 50% Rule Concept: Erin explains her "50% rule," a mix of half-familiar concepts and half-innovative ideas seen in successes like "Hamilton," John Madden, and Ruth Bader Ginsburg. This idea inspired her book-writing journey. 🚀 Innovative Book Launch Strategy: Erin showcases her unique book launch strategies, including using personalized videos and engaging a large review team. She also shares her creative tailgate-themed book tour, adding a fun, authentic twist to traditional events. 👩‍💼 Authenticity in Leadership: Erin believes in leading by revealing one's true self for the benefit of others. Her journey from corporate life to entrepreneurship highlights the significance of authenticity and personal energy in professional success. 🎢 Out of the Box Promotion: Discover how Erin’s authenticity gained her an invite to the Mall of America for National Roller Coaster Day, reflecting her unique approach to promotion. 🎧Listen in to learn why tuning into Erin Hatzikostas’ insights can transform your approach to leadership, authenticity, and innovation! Links Erin Hatzikostas on LinkedIn, Instagram, and YouTube. www.bauthenticinc.com TEDx “Why You Don't Have to Compromise For Your Career” B Cause Work Doesn’t Have to Suck podcast Books mentioned in this episode: “You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve” by Erin Hatzikostas “The 50% Rule” by Erin Hatzikostas Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 mins