Ed O’Keefe is the Co-founder of Unlimited Leads, providing high-quality leads so that tactical, health, conservative, and financial brands and partners can grow. He’s also the Co-founder of Consulting For Equity, where he teaches Roland Frasier’s CFE™ Method that generated 20,000 new customers through a five-day challenge. For over a decade, Ed has been the CEO of EOK Media, utilizing his 20 years of direct response marketing experience to help businesses scale with unlimited traffic and leads. He is also the Host of The Ed O’Keefe Show and the Author of Time Collapsing! The New Art of Speed, Money, Power & Meaning.

Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Blatchford has helped dentists increase their net return, time away, and enjoyment of life. He is one of the strongest voices for profitability in the dentistry field, with special emphasis on mastering sales conversations. Before becoming a consultant, Dr. Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints.

New patients are the lifeblood of a company; therefore, every dentist wants more of them. However, an inflow of new patients doesn’t necessarily mean greater profits. So what steps can you take to turn high growth into earnings and escape the low-profit trap? 

Working long hours and trying to outrun your overhead won’t bring more patients through the door. According to Dr. Bill Blatchford, what will move the needle in your business comes down to your interaction with patients. It’s crucial to ask your patients questions about their needs and figure out what they want and why they want it. And yes — this includes budget discussions. You should cater to the emotional, right-brain aspects of a patient's needs and present a comprehensive plan. Above all, you and your team have to believe that your practice is the best area for people to invest in.   

In this podcast episode, Dr. Bill Blatchford has a conversation with Ed O’Keefe, Co-founder of Unlimited Leads and Consulting For Equity, about the top strategies to turn high growth into a high profit margin. Dr. Blatchford shares his methods to escape the low-profit trap, tips for catering to your patients’ needs, and why it’s important to understand your unique ability.

Dr. Drew Addy, DDS, is the Owner of Carlsbad Beach Dental. He is known for providing high-quality, minimally invasive dentistry with a personalized approach and gentle touch. His practice offers cosmetic, pediatric, orthodontic, endodontic, surgical, and implant dentistry. Dr. Addy graduated from the University of Southern California School of Dentistry and received extensive post-doctoral training working for UCLA Health. He is a member of the Academy of General Dentistry, American Academy of Cosmetic Dentistry, American Dental Association, California Dental Association, International Congress of Oral Implantologists, and San Diego County Dental Society.

When was the last time you had a vacation? Are you scraping the bottom of the barrel for profits by only offering the bare minimum treatments for your patients? Don’t you wish you had more time and money? 

It turns out that you can start offering more profitable treatments — and your patients will be happy about it. Rather than telling patients what to do, let them tell you what to do. Encourage them to share their dental health goals and tell you exactly how they want to look and feel. All you have to do is offer them options to get there. 

In this podcast episode, Dr. Christina Blatchford is joined by Dr. Drew Addy, the Owner of Carlsbad Beach Dental, to discuss how to increase profits and client satisfaction. Dr. Addy shares the moment he realized he needed to change his dental practice, how he found the courage to overhaul business operations, and the many ways it’s paid off.

Dr. Daniela Eversgerd is the Owner of Allure Dental and a pioneer in the dental field. Dr. Eversgerd strives to redefine the dental experience by providing a comfortable environment for everyone, from plush blankets to calming decor, and other relaxing measures. She loves helping patients who struggle with dental phobias restore their trust in dentistry. Dr. Eversgerd earned a Bachelor of Science degree in biology at Southern Illinois University, then immediately entered into SIU’s renowned dental school. She is currently a member of the American Dental Association, Louisiana State Dental Association, and Northlake Dental Association.

Do you feel like your business has plateaued? That you’ve poured money into marketing without seeing the growth you hoped for? What other options do you have? 

There are new clients just a click away on social media. Developing an online presence can seem intimidating at first — especially if you’re camera shy. But when people start to connect with you and feel the authenticity of your brand online, they’re more likely to connect with your business in real life. 

In this podcast episode, Dr. Christina Blatchford is joined by Dr. Daniela Eversgerd, the Owner of Allure Dental, to discuss how to grow your clientele through social media. Dr. Eversgerd shares the strategies Allure Dental used to connect with new patients, how they developed an authentic online presence, and why partnering with influencers can be mutually beneficial.