• 149: How Emerging Pet Brands & Indie Retailers Can Thrive Together: An Interview with Jess Berger of Bundle x Joy
    Oct 6 2024
    Ever wonder what it really takes to launch a pet brand in today's competitive market? You're in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy! Jess and Candace unpack the hidden challenges (and triumphs!) of building a pet brand from the ground up... especially one so different from what's out there! In this episode, you'll learn: 🌈 The unexpected hurdles new pet brands face when trying to partner with distributors and retailers. 🌈 The delicate balance of pursuing growth while supporting small, independent retailers. 🌈 Why diversity and representation matter in the pet industry, and how it's shaping new brands like Bundle x Joy. 🌈 Creative ways emerging brands and independent retailers can collaborate for mutual success 🌈 Bundle x Joy's mission to bring more joy, color, and inclusivity to the pet industry while supporting women-led businesses Jess has over 17 years of experience in the pet industry, and she's building a brand that she didn't see in the market to shape a NEW future-- one that is ethically led, collaborative, AND inclusive. Find out more about how brands and retailers can collaborate in the spirit of everybody winning together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    38 mins
  • 148: Orientation Part Three: The Power Of Finding The Right “Fur”-ternity
    Sep 29 2024
    Now that you’re in the right Pet Boss Nation University mindset, it’s time to tie it all together and paint a picture of what a typical semester is going to look like for you! You can take every course available on your own, but something magical happens when you lean on your “fur”-ternity members. Candace is grabbing the gavel and showing you the power of that community and how it perfectly intersects with the education aspect of PBU! In part three of orientation, you'll learn: 🐾 The power of peer support in overcoming pet business challenges. 🐾 Inspiring success stories from current PBU members (who you will get to know when you enroll!) 🐾 A sneak peek at some upcoming PBU courses, including "Revenue Revolution" and "Fetch Success." 🐾 The structure of a typical PBU semester, including core classes and electives. 🐾 How PBU's study halls and roundtables foster collaboration and implementation. Whether you're a pet business newbie or a seasoned pro, this episode will show you why PBU is more than just a learning platform – it's a lifeline for petpreneurs! Ready to pledge your commitment to pet business growth and find an unbreakable bond with your “fur”-ternity members who truly “get” you?! Listen in to this last installment of orientation and get ready to find out when you can RUSH enrollment! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    38 mins
  • 147: Orientation Part Two: Mastering Your Pet Boss University Mindset
    Sep 22 2024
    The announcement has been made… so now what?! Like we said before, PBU is here to STAY📣, so class is back in session! Professor Candace (who loves a good theme) is here to do a DEEPER dive into what you can expect from Pet Boss University and teach a little Growth Mindset 101. In part two of orientation, you’ll learn: 📝 The power of a growth mindset and how it can revolutionize your business approach 📝 Real-world success stories from Pet Boss University members 📝 How PBU's core curriculum and elective tracks cater to various pet business niches 📝 The importance of implementing learned strategies for tangible results and how we’ll support you in implementing everything you learn. 📝 Why Pet Boss University is valuable even if you already have a business degree. 📝 And more! This program is for you no matter what stage of business you’re in… seriously, from newbie freshman to established senior, there is something for YOU. Listen in to find out all the amazing things you’re about to learn and hear from some of your future fellow fur-ternity members! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    39 mins
  • 146: Orientation Part One: Welcome To Pet Boss University Campus
    Sep 15 2024
    Are you ready for the BIG announcement?! Let’s hear a CHEER if you are! In this game-changing episode, Candace unveils Pet Boss University, a transformative educational program for pet business owners designed with YOU in mind… That’s right, Pet Boss Nation is in the middle of an evolution led by a missing piece we see in the pet industry! You will learn everything you need to know about that evolution, including how this innovative platform combines core curriculum, elective tracks, and a supportive community to provide the ultimate pet business education experience! You’ll learn more about: 🏫 The evolution of Pet Boss Nation and why it's time for a major pivot! 🏫 What sets Pet Boss University apart from traditional business education. 🏫 How the program caters to pet professionals at ALL stages of their business journey. 🏫 What’s happening to the Pet Boss Club (spoiler: it’s not going anywhere! But there will be some changes!) 🏫 And so much more! (Including Candace’s cheerleading abilities! 📣) School is IN session, and you don't want to miss this opportunity to be part of the inaugural class at Pet Boss University! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    34 mins
  • 145: We Camp WAIT To Tell You About Camp Pet Boss 2024
    Sep 8 2024
    We WISH words alone could convey the experience we just had at Camp Pet Boss, and while this episode does a wonderful job of conveying what happened there… Some of the experience belongs to our Campers. If you know… you know. 😉 If you took our expectations for Camp Pet Boss and multiplied their impact by 100… THAT would be a more accurate depiction. While it was fresh on her mind, Candace just had to share a behind the scenes of this powerful, unique event! In this episode, you'll learn: 🔥 How Camp Pet Boss is reigniting passion in pet business owners who had trouble finding their flame after years in business. 🔥 The true power of community and peer support in the pet industry and what that looks like when you bring it together in a one-of-a-kind, unmatched event. 🔥 The creative activities and adventures that fostered unbreakable bonding and personal growth among campers. 🔥 Key takeaways from educational sessions on leadership, scaling, and emotional intelligence 🔥 Why pushing outside your comfort zone can lead to breakthrough moments in your life and your business. From tearful campfire moments to exhilarating rock climbing challenges, discover why this event has quickly gained a reputation as a MUST-attend for pet professionals. (Plus, find out how to be the first to hear about 2025 dates we’re announcing SOON!) View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    34 mins
  • REPLAY: Self Care Isn’t Selfish: Tips for Avoiding Burnout As A Pet Business Owner
    Sep 1 2024
    September is Self Care Awareness Month, and we’ve been talking about it– in our emails, on our social accounts, in conversations with one another. And honestly, the topic is resonating. Why? Because self care is SO important for you as a business owner, but the term itself is so broad and it looks different for everyone, which makes navigating it tricky. We’re all in different stages of our lives, have different resources, and enjoy different things– so how can we determine the magic self care cure for battling burnout?  The truth is– we can’t. This isn’t magic. This is about taking stock of your life, your priorities, and your burnout red flags and coming up with a self care plan that works for YOU. In this episode, your host and Pet Boss Nation CEO, Candace, shares: ❤️ Where she is in her life right now, and why she’s been personally thinking about what self care looks like in her stage of life and business. ❤️ Why self care is more than a mug of hot tea or a trip to the spa (although those things can totally be part of your plan too!) ❤️ Six realistic, raw, and helpful tips to help you get ahead of burnout before it’s too late. ❤️ Why self care isn’t just about business– it’s about you as a human who is juggling business, life, family, and other priorities. ❤️ Why finding your people is such a big difference maker in life AND business. 🫶 This episode is a labor of love, and we hope you use it to formulate a self care plan that extends well beyond September! Take care of yourself– and we’re here to help when you need it. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    33 mins
  • 144: How IndiePet is Empowering Independent Pet Businesses to Thrive
    Aug 25 2024
    How is IndiePet helping independent pet stores THRIVE in a market dominated by big box retailers?💪 In this episode, Candace sits down with Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Association, to explore how this amazing nonprofit trade association is leveling the playing field for neighborhood pet stores! With the power of unity, innovative tools, and organizations helping indies compete, we KNOW indie pet businesses can make a lasting mark and take a BIG chunk of a money-making industry. In this episode, you'll learn: 🐾 What really defines an independent pet retailer, and how IndiePet supports businesses of all sizes. 🐾 The game-changing IndiePet Open Catalog and how it streamlines product management. 🐾 Details about Neighborhood Pet Store Day and its impact on sales (even BIGGER than Black Friday and Small Business Saturday last year!) 🐾 How IndiePet's niche committees are addressing big pet industry challenges. 🐾 The exclusive insights and analytics available to IndiePet members. 🐾 And MORE! If you’ve been meaning to circle back and take a look at how IndiePet has grown as an organization since its inception, you DON’T want to miss this episode. Learn how joining forces with fellow independents can boost your business and strengthen the entire pet industry ecosystem! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    30 mins
  • 143: One Simple Change That Will Boost Your Sales By 7% Or More
    Aug 18 2024
    Ever wonder how a simple change could increase your pet business sales by 7% or more?! In this behind-the-scenes episode, Candace shares a peek inside a live Q&A session featuring Pet Boss Club member Matt McCord from DogiZone. In her response to Matt’s question, she reveals practical strategies for maximizing impulse buys and refreshing your checkout area. Whether you run a doggy daycare, grooming salon, or pet retail store, these simple tips could significantly boost your average transaction value, which can make a HUGE difference in your bottom line. In this episode, you'll learn: 🐾 How high-value items have a place near your register, and how to strategize placement for the most impact. 🐾 The power of seasonal and holiday-themed displays in driving sales. 🐾 Why rotating products regularly is a MUST, especially for businesses with frequent repeat customers. 🐾 Creative bundling ideas to increase your units per transaction. 🐾 Tips for utilizing counter space effectively, even if you have a minimalist setup. From bully stick bundling promotions to seasonal candles, this episode shows real-world examples and success stories. It also reveals the RESULTS Matt experienced after just a few months of implementation! Whether you're looking to refresh your front desk area or implement new sales strategies, you'll want to get a peek inside this Q+A for some simple changes you can make TODAY! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    30 mins