• Brand Builders Lab with Suz Chadwick

  • By: Suz Chadwick
  • Podcast

Brand Builders Lab with Suz Chadwick

By: Suz Chadwick
  • Summary

  • If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba
    Copyright Suz Chadwick
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Episodes
  • 394. How paying attention can help you make more sales with Peta Serras
    Mar 10 2025

    This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game.

    In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales.

    Key Takeaways:

    1. Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazing skills, we’ve got to sell them first! No shame in self-promotion and telling people how great you are.

    2. Peta is the queen of leveraging email marketing. Her journey from hating emails to crafting powerful automations that clone her sales energy is inspiring. If email isn't your thing yet, you might want to rethink that!

    3. Throughout our chat, Peta emphasized the importance of not sitting back passively and just hoping things sell. Get in there! Follow up with potential clients, start meaningful conversations, and nurture those relationships because relationships actually matter big time.

    4. Whether it’s the fast-paced clients who are ready to buy or the slow and steady ones who need more nurturing, both need your attention. This long game can be rewarding if you approach it with patience and strategy.

    5. Peta shared how loving money and being neutral to it makes a difference. Celebrating wins and training your brain to focus on the positives and evidence of your success can transform your business outlook.

    Peta’s methods are practical, bold, and easy to implement, whether you're new to sales or a seasoned pro. Plus, they’re pretty fun too!

    Don't forget to follow Peta over at Professional Babe and grab her comprehensive audit, 'Hot Business,' to gain insights into your business strengths and areas to improve. And if you find yourself in need of a business oracle, you know who to call!

    Connect with Petra

    Webiste: https://www.professionalbabe.com/

    LinkedIn: https://www.linkedin.com/company/professional-babe/

    Instagram: https://www.instagram.com/professionalbabe/

    NEXT STEPS:

    READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

    🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

    🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

    🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

    FREE Masterclasses

    From Unknown to In-demand - Building a brand that sells for you

    How to become a paid speaker and get the gig

    LINKS:

    Website: www.suzchadwick.com

    Instagram: www.instagram.com/suzchadwick

    TikTok: www.tiktok.com/suzchadwick

    Show more Show less
    46 mins
  • 393. How to change the way you think about your pricing to earn more
    Mar 3 2025

    Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand.

    Key Takeaways:

    1. There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth every penny. If Russell Bronson can throw a $1 million offer out there, trust me, there's potential for your pricing to stretch too.

    2. Have you tried imagining how it feels to charge different amounts? I call it pressure testing. Think about charging $1,000, then $5,000, and even $10,000. Notice where it feels uncomfortable or yucky and ask yourself why. It's an exercise in knowing your worth and being open to new possibilities.

    3. Your price often reflects the value you deliver and the brand you build around it. Look at what your audience sees and hears from you. Is it aspirational? Are you communicating the value of your service in a way that makes them want to book with you now or put you on their vision board?

    4. I can't emphasize enough how crucial it is to communicate the value of your offer—showcase the transformation, the wins. Whether it's a luxurious VIP experience or a simple service, your audience needs to see why you're worth the investment.

    5. Sometimes, it feels like to charge more, you need to give away your soul (not literally!). But often, it's about the wrapping—how you package and talk about your offer. Create an irresistible package that speaks to your clients' desires and meet them at their level.

    Doesn't it feel exhilarating to push those boundaries? Embracing this mindset shift could be the game-changer for elevating your brand and your income. Trust in your capabilities, communicate your excellence, and the results will follow.

    NEXT STEPS:

    READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

    🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

    🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

    🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

    FREE Masterclasses

    Confidence to Clients - 3 key strategies to grow you business

    Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.

    How to become a paid speaker and get the gig

    LINKS:

    Website: www.suzchadwick.com

    Instagram: www.instagram.com/suzchadwick

    TikTok: www.tiktok.com/suzchadwick

    Show more Show less
    31 mins
  • 392. The secret to Influence with Lucie Miller
    Feb 24 2025

    Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place.

    In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast.

    Key Takeaways:

    1. Lucie flips the script on influence, showing us it’s not about manipulation but understanding what makes someone tick. It’s about co-creating experiences where both you and the person you wish to influence can win big – think of it as a mutual victory lap!

    2. Lucie reminded us of how important it is to show up and be visible. Proximity is power! You might be the best kept secret, but unless you’re out there, no one will know. It's time to step into the spotlight and let people know who you are and what you bring to the table.

    3. We all feel it – the discomfort of trying new things, especially when it comes to showing up online. Lucie shares that this feeling is completely normal and part of the process. Embrace the suck! Each small, uncomfortable step is teaching your nervous system that it’s safe to be out there, even if it feels like you’re stumbling.

    4. Trust in yourself is a game changer, whether it's public speaking or any other challenge. Lucy talks about preparing your mind for success and reframing those nerves into excitement. The spotlight isn't as scary as you think if you believe in your own magic.

    5. Authenticity draws people in like bees to honey. Being genuinely you, complete with all the quirks, is what truly influences. When you show up with open arms rather than a straight jacket, you’ll find your tribe who loves you for exactly who you are.

    Lucie’s insights are a breath of fresh air, turning the idea of influence into something empowering and human. Whether you’re looking to lead, connect with your team, or captivate an audience, these nuggets of wisdom are here to help you do it in a way that feels genuinely you.

    Connect with Lucie

    Webiste: https://socially-constructed.com/

    LinkedIn: https://www.linkedin.com/in/luciennemiller/

    Instagram: https://www.instagram.com/lucie_socially_constructed/

    NEXT STEPS:

    READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

    🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

    🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

    🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

    FREE Masterclasses

    From Unknown to In-demand - Building a brand that sells for you

    How to become a paid speaker and get the gig

    LINKS:

    Website: www.suzchadwick.com

    Instagram: www.instagram.com/suzchadwick

    TikTok: www.tiktok.com/suzchadwick

    Show more Show less
    1 hr and 3 mins

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