Episodes

  • How I Built a $6M Brand in 3 Years (With Zero Business Experience)

    How I Built a $6M Brand in 3 Years (With Zero Business Experience)
    Jun 20 2025
    In this episode, I share how I built Beast Gear from scratch to $6 million in annual sales in just three years. I break down the “brand first” approach, how we used both Amazon and Shopify to fuel growth, and the customer-first strategy that turned buyers into loyal fans. You’ll learn the flywheel tactics that made it all scale and how these same principles are guiding the brand’s comeback today.
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    16 mins
  • An Amazon Aggregator Destroyed My Brand - Now I Am Rebuilding It

    An Amazon Aggregator Destroyed My Brand - Now I Am Rebuilding It
    Jun 17 2025
    I'm Ben Leonard, founder of Beast Gear, and this is Brand Rescue Mission... my brutally honest, behind-the-scenes series about rescuing the brand I built from scratch, scaled to $6 million a year, sold, and just bought back in total disarray. In Episode 1, I take you back to where it all began: a health scare, a lousy jump rope, four years of fear and procrastination, and how I bootstrapped my first product with £2K and a loan from my parents. This isn’t just a comeback story, it’s a real-time roadmap for creators and brand builders. You’ll get the hard-earned lessons on sourcing, storytelling, marketing that cuts through, and the truth about selling your business. Whether you're building your first brand or trying to fix a broken one, you're in the right place.
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    13 mins
  • Start-Up Capital - How much You Need and Where to Get It

    Start-Up Capital - How much You Need and Where to Get It
    Aug 20 2023
    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Ecom Made Easy, Ben shares valuable insights on where to get your start up capital for your ecommerce business Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.
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    17 mins
  • The Power of Brand - Amazing Exit vs Average Exit

    The Power of Brand - Amazing Exit vs Average Exit
    Aug 18 2023
    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about the power of branding! In this episode of Ecom Made Easy, Ben shares valuable insights on what makes an amazing exit vs an average exit. Ben provides practical examples of branding that have helped him sell his business for 7-figures. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.
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    6 mins
  • The Seven Foundations of Value Mini-Series: #7 Efficiency

    The Seven Foundations of Value Mini-Series: #7 Efficiency
    Jun 11 2023
    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about efficiency. In this episode of Ecom Made Easy, Ben shares valuable insights on how to make your ecommerce business more efficient. Discover how automation and outsourcing can significantly increase the sellability and value of your business. Ben provides practical examples of automations and outsourcing strategies that have helped him build a successful 7-figure ecommerce business. Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.
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    5 mins
  • The Seven Foundations of Value Mini-Series: #6 Suppliers

    The Seven Foundations of Value Mini-Series: #6 Suppliers
    May 2 2023
    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, and diversity in our previous episodes. Now it's time to speak about Suppliers. The relationship between you and your manufacturers is most likely the most critical in your business. If your connection with your suppliers is strained, you have a situation that a possible buyer for your business will not want to inherit! Take a step back and imagine you don't own your business for a time. You're deciding whether to purchase this business. When you purchase this business, you will inherit the relationship with the manufacturing partners or suppliers. You will not only inherit the relationship, but also everything about the partnership. Contracts, payment conditions, quality, punctuality, originality, and inventiveness are all important considerations. Would you be delighted to inherit something like such? Would you acquire a strong friendship full of goodwill and a genuine will to go the additional mile and collaborate for mutual benefit? Or will you end up with a stale, if not sour, relationship in which neither partner is cooperating? Listen to this episode and find out how you can build a strong supplier relationship that will make your business more profitable, and sellable.
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    7 mins
  • How To Add More Products To Your Brand

    How To Add More Products To Your Brand
    Mar 15 2023
    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: Today on our latest Ecom Made Easy episode, we're talking about how to add more products to your brand. We took a look at Beast Gear as an example of how to develop customer relationships and select products based on solving related problems for existing customers. Now, let's take it a step further and dive into customer development from beginner to expert. Learn how to identify the right product mix that works best for your customer and business! There's a free workbook that comes with this episode. Just type in your browser, benleonard.pro/productplan. Enjoy brainstorming!
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    5 mins
  • How I Almost Failed

    How I Almost Failed
    Nov 21 2022
    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: In 2016, I nearly failed at the start of my e-commerce journey. I was signed off work and had to recover due to a heart problem. I was in a tough spot back then, but that heart problem turned out to be a blessing. It was the spark I needed to begin my entrepreneurial journey and build something revolutionary with e-commerce. While I was starting out, I started to dig into Facebook groups, listen to podcasts, watch videos of these so-called ecom gurus and read Reddit. The narrative there was to use 'hacks' and 'quick fixes' to make a bunch of money on Amazon. I ALMOST subscribed to these ideas, but I'm glad I listened to my gut feeling. You see, tools and hacks are not the way to go. If you're just starting out in e-commerce, don't be fooled by the hacks and shortcuts that are touted as the key to success. Sure, they may work in some cases but more often than not they will lead to disappointment. Instead, focus on creating something of quality that solves a real problem. Create a strong brand identity that'll gain you loyal and repeat customers. Build a community with whom you can inspire and provide value through your social media content. Start small, be smart and take calculated risks.
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    8 mins
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