• Brand Strategist & Author Peter Wilken

  • Apr 24 2025
  • Length: 55 mins
  • Podcast

Brand Strategist & Author Peter Wilken

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  • Summary

  • Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building.

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