Under the Influence with Terry O'Reilly

By: Apostrophe Podcast Network
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  • Summary

  • Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    Hosted on Acast. See acast.com/privacy for more information.
    Apostrophe Podcast Network
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Economics Marketing Marketing & Sales Social Sciences
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Episodes
  • A Moment I'll Never Forget: The Power of PSAs

    A Moment I'll Never Forget: The Power of PSAs
    Apr 26 2025

    This week, we look at public service announcements.

    PSAs have to compete with - not just other PSAs - but with all other commercials out there.

    And do it with an iota of the budget. It requires exceptional creativity.


    We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors.


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    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • Brand Strategist & Author Peter Wilken

    Brand Strategist & Author Peter Wilken
    Apr 24 2025
    Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building.

    Hosted on Acast. See acast.com/privacy for more information.
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    55 mins
  • Interview with Author & Arkells Frontman Max Kerman

    Interview with Author & Arkells Frontman Max Kerman
    Apr 22 2025
    Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin.

    Hosted on Acast. See acast.com/privacy for more information.
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    46 mins
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Amazing stories

I tune in every Saturday to listen to Terry. Always a smile as he so colorfully tells the stories.

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