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Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

By: Apostrophe Podcast Network
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About this listen

 Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Apostrophe Podcast Network Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Ask Terry 2025

    Ask Terry 2025
    Jun 21 2025

    This week, it’s our annual Ask Terry episode.

    As we do every year, we open the show to questions from our listeners.

    This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice.


    Hosted on Acast. See acast.com/privacy for more information.
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    28 mins
  • Gone in 60 Seconds: Crazy Automobile Stunt Commercials

    Gone in 60 Seconds: Crazy Automobile Stunt Commercials
    Jun 14 2025

    Dramatic car stunts are not just the stuff of movies.


    They’re also the stuff of car commercials.


    We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work.
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    27 mins
  • Yes I Can: Marketing to People with Disabilities

    Yes I Can: Marketing to People with Disabilities
    Jun 7 2025
    This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.
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    28 mins
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I tune in every Saturday to listen to Terry. Always a smile as he so colorfully tells the stories.

Amazing stories

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