In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.

Talking points include:

• Community building is crucial in the crypto industry as it creates trust and transparency among users.
• Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.
• Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.

Listen to find out more about:

• Challenges and strategies of working with Ambassadors
• The importance of community building in the crypto industry
• Tips for producing video content

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